Mher Hakobyan

I'm leading end-to-end B2C operations and product management at Risk.Inc across multiple websites and markets. I use daily performance analytics, A/B testing, and market-specific solutions to improve product performance and conversion.

Previously at BetConstruct, I owned product backlog prioritization, product vision, strategy, user research, KPIs, and market analysis for Spring BME. I worked closely with cross-functional teams to align user requirements with business objectives.

As Head of Operations at BetConstruct, I formulated business strategy, managed operational budgets, pricing, positioning, partner relationships, and customer-support improvements. I also communicated with the board on operational activities and strategic goals.

My background includes product marketing at Fasttoken and B2B digital marketing at BetConstruct, covering market entry, rebranding, blockchain and cryptocurrency research, campaigns, lead generation, and ROI analysis. I'm driven to build practical, creative solutions to real business problems.