Looking for a job

arif basheer

@arifbasheer

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I scale e-commerce and lead generation campaigns through Meta and Google Ads, driving 3.5x–4x+ ROAS.

India

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What I'm looking for

I'm looking to drive measurable growth through Meta and Google Ads, combining full-funnel media strategy, experimentation, CRO, and data-led optimization for e-commerce or lead-generation businesses.

I've managed $55,000+ in monthly Meta and Google Ads spend for six e-commerce, lead generation, and brand-awareness clients at Technoville Consultants.

I build end-to-end media plans spanning strategy, budgets, audience targeting, creative direction, reporting, and optimization. My work uses data analysis, A/B testing, and CRO to improve ROAS and CPA outcomes.

At Wildship Enterprises, I launched and scaled Svastika.in's Google Ads account from scratch to 18L+ monthly spend while sustaining 4x+ average ROAS. I also helped improve its Shopify landing-page conversion rate from 1% to 2.5% through testing, UX recommendations, and funnel optimization.

I've supported international YouTube campaigns across the USA, Australia, and Vietnam, helping clients reach 100K+ subscriber milestones. Earlier, I built a 10,000+ customer base and generated 5Cr+ in sales through field marketing and relationship building.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Specialist

Current

Technoville Consultants Pvt. Ltd

Jan 2025 - Present (1 year 8 months)

Manage $55,000+ monthly ad spend across Meta and Google Ads for 6 clients, achieving 3.5x+ ROAS for e-commerce and maintaining healthy CPA targets for lead generation. Design and execute end-to-end media plans, conduct data analysis, A/B testing, and CRO, and deliver monthly performance reports.

Meta Ads Google Ads Media Planning Budget allocation Audience Targeting Creative Direction Data Analysis A B Testing CRO performance reporting

Senior Google Ads Specialist

Wildship Enterprises Pvt. Ltd

Jan 2024 - Jan 2025 (1 year)

Launched and scaled Google Ads account for Svastika.in from scratch, growing ad spend to 18L+ per month at 4x+ average ROAS. Owned full-funnel campaign management, improved Shopify landing page conversion rate from 1% to 2.5% via A/B testing and UX recommendations, and acted as a key growth driver for the startup.

Google Ads Campaign Management Strategy Targeting Budget allocation Ad Copy Optimization Shopify A B Testing UX Funnel Optimization

Google Ads Executive

Promodome Digital

Jan 2023 - Jan 2024 (1 year)

Managed YouTube ad campaigns for international clients (USA, Australia, Vietnam) focused on subscriber and follower growth. Helped multiple clients achieve YouTube Silver Play Button (100K+ subscribers) milestones through targeted paid campaigns, optimizing to minimize CPV and maximize reach.

YouTube Ads Campaign Optimization CPV Audience Targeting Ad Formats

Digital Marketing Intern

Emkter

Feb 2023 - Feb 2023 (0 months)

Assisted in running Google Ads and Meta Ads campaigns, achieving an average ROAS of 2.5+. Supported keyword research, campaign optimization, and ad performance analysis, gaining broad experience in SEO and social media.

Google Ads Meta Ads Keyword Research Campaign Optimization Ad Performance Analysis SEO Social Media

Sales & Marketing Executive

Vestige Marketing Pvt. Ltd

Jan 2018 - Jan 2022 (4 years)

Built a consumer base of 10,000+ customers and drove 5Cr+ in sales over 4 years through field marketing and relationship building. Conducted product knowledge and network-building training sessions, mentoring team members to hit targets.

Field Marketing Relationship Building Training Mentorship Sales