Avinash Kumar

Managed and structured campaigns for 230 businesses or ads accounts in Meta ads across e-commerce and lead-gen accounts. Helped business owners increase ROAS and reduce CPA through structured testing, and handled strategy, execution, reporting, and client communication.

Developed and executed performance marketing campaigns across multiple channels including Google ads, Facebook ads, Twitter ads, YouTube ads, and LinkedIn ads, resulting in increased quality traffic and decreased CPC. Managed a monthly budget of over ₹4 Million for digital advertising campaigns and executed targeted PPC campaigns that increased website traffic by 250%.

Led a digital marketing team to schedule, optimize, and report on social media campaigns, growing combined followers by 3X. Designed and implemented targeted campaigns using Facebook Ads, Instagram Ads, Google AdWords, and WEB engage, and handled KPI reporting with Google Analytics and Google Sheets.

Created engaging social media strategies and execution plans that cultivated audiences and increased web presence. Developed and managed online marketing campaigns to drive relevant traffic, and oversaw Google AdWords campaigns to deliver maximum client ROI.

Planned, monitored, and managed company presence on social media. Designed, created, and managed Facebook ad and AdWords campaigns to optimize for quality leads, working with clients such as Joffrey's School of Music Pvt Ltd, ANV Online Traders, and LujoBox.

Developed and launched multiple Android applications, including ReachBrowser, Helping Heroes, and Scintillaz, from development through production release. Designed and implemented responsive Android user interfaces following Material Design principles and collaborated with UI/UX designers and backend developers.

Pursued a Bachelor of Technology in Computer Science from 2011 to 2016.

Completed Intermediate studies in 2011.