Open to opportunities

Abhilash Namboodiri

@abhilashnamboodiri

Data-driven digital marketing specialist optimizing paid media, conversion tracking, and dashboards to improve ROAS and lead quality.

India

Message

What I'm looking for

I’m looking for a performance-focused role where I can own paid media optimization, conversion tracking on Shopify/GA4, and data-driven dashboards—partnering across teams to improve ROAS, qualified leads, and measurable customer outcomes.

I’m a digital marketing specialist focused on performance marketing that improves sales, ROAS, and lead quality through disciplined optimization. In my current role, I manage Google Ads, Performance Max, and Meta campaigns across multiple international eCommerce markets, aligning budget, bidding, audiences, and creative to business goals.

Previously as a Sr. Paid Media Manager, I managed ₹20+ lakhs in paid media budgets and planned 50+ multi-platform campaigns across Meta, Google, Pinterest, LinkedIn, and YouTube. I drove 30–60% increases in qualified leads, improved CTR by 25% on average, and reduced CPA by 20–35% using continuous A/B testing and audience refinement.

I bring a strong measurement and analytics mindset—implementing and validating conversion tracking on Shopify stores, troubleshooting with development teams, and using Shopify and GA4 for audits, pricing analysis, and conversion funnel insights. I also build marketing dashboards to strengthen data-driven decision-making and have improved efficiency and ROI across multiple platforms.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Redsol Pte Ltd

Apr 2026 - Present (3 months)

Manage and optimize Google Ads (including Performance Max) and Meta campaigns across international eCommerce markets to improve sales and ROAS. Implement conversion tracking on Shopify and use Shopify and GA4 to analyze conversion funnels and identify optimization opportunities.

Google Ads Performance Max Meta Ads Campaign Optimization Budgeting Bidding Shopify Conversion Tracking Troubleshooting GA4 Google Merchant Center Asset Group Creation

Sr. Paid Media Manager

WTB Hyderabad

Feb 2025 - Nov 2025 (9 months)

Manage multi-platform paid media budgets and execute campaigns across Meta, Google, Pinterest, LinkedIn, and YouTube to improve qualified leads and CTR. Lead ongoing optimization using A/B testing and audience refinement to reduce CPA and improve full-funnel conversion outcomes.

Paid Media Meta Ads Google Ads Pinterest Ads LinkedIn Ads YouTube Ads Media Planning Campaign Execution A B Testing CPA Optimization Lead Generation Market Entry Strategy

Optimization Specialist

Vosker

Jan 2023 - Jan 2024 (1 year)

Optimize ad campaigns to reduce advertising costs and improve ROI through performance marketing insights. Manage Google Ads, Facebook Ads, and LinkedIn Ads optimization and build marketing dashboards to support data-driven decisions.

Ad Optimization Performance Marketing Google Ads Facebook Ads LinkedIn Ads Market Research Strategic Insights ROI Optimization Data Driven Decision Making

Accounting Assistant

Tax O Legal Services Ltd

Apr 2015 - Apr 2019 (4 years)

Support accounting operations by performing monthly ledger reconciliation and improving the accuracy and reliability of financial data. Help streamline documentation and record-keeping processes to reduce errors and improve report turnaround time.

Ledger Reconciliation Financial Record Keeping Report Turnaround