Arif Basheer

Manage $55,000+ monthly ad spend across Meta and Google Ads for 6 clients, achieving 3.5x+ ROAS for e-commerce and maintaining healthy CPA targets for lead generation. Design and execute end-to-end media plans, conduct A/B testing and CRO, and deliver monthly performance reports.

Launched and scaled Google Ads account for Svastika.in from scratch, growing ad spend to 18L+ per month at 4x+ average ROAS. Owned full-funnel campaign management and improved Shopify landing page conversion rate from 1% to 2.5% via A/B testing and funnel optimization.

Managed YouTube ad campaigns for international clients in the USA, Australia, and Vietnam, focusing on subscriber and follower growth. Helped clients achieve YouTube Silver Play Button milestones and optimized campaigns to minimize CPV and maximize reach.

Assisted in running Google Ads and Meta Ads campaigns, achieving an average ROAS of 2.5+. Supported keyword research, campaign optimization, and ad performance analysis, gaining experience in SEO and social media.

Built a consumer base of 10,000+ customers and drove 5Cr+ in sales over 4 years through field marketing and relationship building. Conducted product knowledge and network-building training sessions, mentoring team members to hit targets.

Bachelor of Arts in Political Science from LNMU University, Darbhanga, from 2014 to 2018.