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Arielle Williams

@ariellewilliams

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I build sales enablement systems that turn coaching into repeatable revenue.

United States

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What I'm looking for

I’m looking for a sales leadership role where I can scale revenue through repeatable sales motions—coaching frameworks, discovery discipline, and data-driven forecasting—while partnering cross-functionally to expand existing accounts and build the playbook for what’s next.

I’m a sales leader who builds the infrastructure behind high-performing teams—coaching frameworks, qualification discipline, and operating rigor—so strong selling becomes repeatable instead of accidental. I’ve driven expansion across large install bases through cross-sell and upsell, led inside sales teams to exceed quota, and built scalable sales motions where none existed.

I’ve consistently translated strategy into execution: from building reusable coaching tools (including a structured call scorecard and a step-by-step call-close framework) to owning territory plans, pipeline development, forecasting, and account planning. In senior sales and key account leadership roles, I’ve led teams managing multi-state and enterprise books—improving KPI productivity (including a 19% year-over-year sales increase) and delivering consistent quota attainment and growth.

Experience

Work history, roles, and key accomplishments

Current

Regional Sales Manager

Current

Alliance Consumer Group

Mar 2026 - Present (4 months)

Built and executed targeted territory plans to grow pipeline and expand existing business through cross-sell and upsell. Recruited, trained, and coached sales staff while standardizing discovery, qualification, and closing via reusable sales enablement tools and dashboards.

Sales Enablement Coaching Frameworks Sales Coaching Call Scorecards Performance Management Sales Process Design Pipeline Development Forecasting Dashboards Cross Functional Collaboration Account Planning

Inside Area Sales Manager

HD Supply

Sep 2024 - Feb 2026 (1 year 5 months)

Led a team of 11 managing a $36M multifamily book across Florida, Georgia, and South Carolina. Increased team KPI productivity with a 19% year-over-year sales increase at 60 days and exceeded sales attainment for the first time in over a year.

Inside Sales Leadership Sales Management KPI Management Performance Management Forecasting Strategic Account Planning Cross Functional Collaboration Sales Enablement

Area Sales Manager

Staples Business Advantage

Nov 2023 - May 2024 (6 months)

Led a team of 9 managing a $90M commercial book of business. Coached the team through RFPs/RFQs and competitive bids to grow and retain sales across categories with value-added solutions.

Sales Management Sales Enablement Performance Management Competitive Bidding Account Growth

Director of Key Accounts

Staples Business Advantage

Oct 2022 - Nov 2023 (1 year 1 month)

Led 11 associates managing an $812M book across Healthcare, Government, Education, and Commercial, exceeding quota every month and growing the business by $19.5M+. Ran quarterly business reviews and delivered executive presentations to senior leadership on sales strategy impact.

Key Account Management Inside Sales Leadership QBRs Executive Presentation Quota Management Revenue Growth Strategic Relationship Management

Inside Key Account Manager

Staples Business Advantage

Jun 2020 - Oct 2022 (2 years 4 months)

Managed a $72M book of Fortune 500 accounts and grew attainment to 125% of quota. Built custom campaigns and mentored key account managers through call shadowing and sales systems/reporting training, using Miller Heiman Professional Selling Skills coaching.

Key Account Management Fortune 500 Accounts Campaign Development Sales Training Sales Systems Performance Coaching

Senior Account Manager

Staples Business Advantage

Feb 2020 - Jun 2020 (4 months)

Grew attainment from 82% to 100%+ within the first month on a new book of business. Managed large-spend midmarket accounts with complex, multi-location needs.

Account Management Quota Attainment

Account Manager - Northeast

Staples Business Advantage

Jun 2019 - Jan 2020 (7 months)

Improved quota attainment from 84% to 108% by building relationships with new and existing clients. Identified whitespace to expand account spend by selling adjacent categories.

Account Management Quota Attainment Whitespace

Event Sales Specialist

Walt Disney World Swan and Dolphin

May 2018 - Jun 2019 (1 year 1 month)

Sold, coordinated, and executed events ranging from intimate private dinners to full-venue buyouts for up to 350 guests, partnering with clients and chefs on custom menus and floor plans. Set record performance for private dining revenue, contributing 20% of overall restaurant sales and increasing private dining revenue by 38%.

Event Sales Private Dining Sales Revenue Generation Event Coordination Client and Chef Collaboration Menu Customization Floor Plan Design

Education

Degrees, certifications, and relevant coursework

University of Central Florida

Bachelor of Science (B.S.), Event Management

Grade: Cum Laude; Dean’s List

Earned a Bachelor of Science in Event Management from the University of Central Florida (Rosen College of Hospitality Management). Graduated cum laude and made the Dean’s List.