areej ahmed
@areejahmed
Digital marketing specialist focused on driving business growth and engagement.
What I'm looking for
I am a dedicated Digital Marketing Specialist with a proven track record in enhancing brand visibility and driving business growth through innovative marketing strategies. Currently, I work at Arab Apps, where I have successfully increased app downloads by 25% through strategic App Store Optimization (ASO) campaigns and targeted marketing initiatives. My expertise spans across various marketing tools and platforms, enabling me to create impactful campaigns that resonate with audiences.
With a strong foundation in both digital and traditional marketing, I have honed my skills in social media management, content creation, and performance analysis. My previous experience at EL MAGD CO. for Food Industries allowed me to develop and execute marketing campaigns that significantly boosted customer engagement and sales. I thrive in dynamic environments where I can leverage my creativity and analytical skills to deliver measurable results.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Arab Apps
Jul 2023 - Present (1 year 10 months)
As a Digital Marketing Specialist, I increased app sales and downloads through targeted marketing campaigns, strategic planning, and effective product launches. I optimized app visibility using ASO techniques and managed ad campaigns to maximize ROI. My role involved creating engaging content and analyzing performance metrics to drive user engagement.
Marketing & Sales Specialist
EL MAGD CO. FOR FOOD INDUSTRIES (SONBOLA)
Dec 2018 - Oct 2020 (1 year 10 months)
In my role as Marketing & Sales Specialist, I enhanced brand visibility and customer engagement through creative social media management and marketing campaigns. I conducted market research to identify new customer segments and improved customer support systems for better service delivery.
Marketing Intern
Smart Marketing Solutions
Sep 2018 - Oct 2018 (1 month)
As a Marketing Intern, I assisted in organizing events for major clients and prepared detailed reports for stakeholders. I conducted market visits to gather insights and provided recommendations to enhance marketing strategies.
HR Intern
Pirelli Tires
Sep 2017 - Sep 2017 (0 months)
During my HR Internship, I supported the recruitment process by screening CVs and assisting in interviews. I also contributed to improving HR systems and supported health and safety initiatives within the factory.
Marketing Intern
PCLINK Company
Jul 2017 - Jul 2017 (0 months)
As a Marketing Intern, I revitalized the company's social media presence by creating engaging content and assisted in event planning and website updates to enhance marketing efforts.
Education
Degrees, certifications, and relevant coursework
Arab Academy for Science and Technology
Bachelor's degree, Marketing & International Business
2014 - 2018
Grade: 3.3
Activities and societies: Former member of the student council.
Completed a Bachelor’s degree in Business Administration with a focus on Marketing and International Business, achieving a GPA of 3.3. The program provided a comprehensive understanding of business principles, marketing strategies, and international market dynamics.
El Nasr Girl's College (E.G.C.)
High School Diploma
2010 - 2014
Completed high school education, focusing on a broad curriculum that prepared for higher education and professional development.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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