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Haytham NasserHN
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Haytham Nasser

@haythamnasser

Marketing Team Leader at Redminds Developments, running cross-channel campaigns and building performance dashboards with Looker Studio and GA4.

Egypt
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At Redminds Developments, I lead online and offline marketing campaigns across Meta, Google, TikTok, and Snapchat. I develop campaign plans and content calendars, optimize lead quality and acquisition costs, and build performance dashboards with Looker Studio and GA4.

At STIPS, I increased brand visibility by 65% through integrated digital campaigns, improved ROI by 30% through paid-ad optimization, and boosted social media engagement by 45% with a tailored content strategy.

At Smart Link, I developed digital strategies and scaled leads by 85% while optimizing CPA by 30%. I also directed SEO, email marketing, and website enhancements, and introduced reporting dashboards using Looker Studio and GA4.

My earlier work includes supporting B2B SaaS marketing at Safa Soft, supervising delivery of more than 1,000 visual assets and videos at B|CORP Agency, and leading strategy for 35+ clients at Abstract Marketing Agency. As a freelancer, I continue to deliver marketing strategies and campaign execution.

Experience

Work history, roles, and key accomplishments

SS

Senior Digital Marketing Specialist

Safa Soft

Jan 2024 - Aug 2025 (1 year 7 months)

Supported B2B SaaS marketing strategies and implemented campaign plans. Managed paid media buying for high-conversion campaigns and delivered measurable growth in brand visibility and revenue.

AA

Social Media Specialist

Abstract Marketing Agency

Jan 2021 - Aug 2022 (1 year 7 months)

Led marketing strategy for 35+ clients, including start-ups and growing brands. Managed content and visual production exceeding 2,500 assets, driving measurable brand goals and regional market expansion.

AN

Journalist Intern

Al-Ahram, Al-Akhbar, Al-Gomhouria, On Masr News

Jan 2015 - Jan 2018 (3 years)

Conducted interviews, verified facts, and wrote investigative reports. Delivered several exclusive scoops and ranked top in training assessments.

Education

Degrees, certifications, and relevant coursework

American University in Cairo logoAC

American University in Cairo

Personal Branding, Personal Branding

2026 - 2026

Completed a course in Personal Branding in 2026.

American University in Cairo logoAC

American University in Cairo

Emotional Intelligence, Emotional Intelligence

2026 - 2026

Completed a course in Emotional Intelligence in 2026.

American University in Cairo logoAC

American University in Cairo

Negotiation & Influence, Negotiation & Influence

2026 - 2026

Completed a course in Negotiation & Influence in 2026.

HE

House of Experience

Soft Skills Course, Soft Skills

2026 - 2026

Completed a Soft Skills Course in 2026.

HubSpot logoHU

HubSpot

Social Media Marketing and Contextual Marketing, Marketing

2025 - 2025

Completed certifications in Social Media Marketing and Contextual Marketing in 2025.

SEMrush logoSE

SEMrush

Advanced Content Marketing, Content Marketing

2023 - 2023

Completed a certification in Advanced Content Marketing in 2023.

Facebook logoFA

Facebook

Blueprint Media Buying Professional, Media Buying

2022 - 2022

Completed the Blueprint Media Buying Professional certification in 2022.

AA

Akhbar El-Youm Academy

Bachelor of Media, Media

Grade: Very Good

Bachelor of Media with a specialization in Press, graduated with a cumulative grade of Very Good.

American University in Cairo logoAC

American University in Cairo

Advanced Marketing Management Diploma, Marketing Management

Completed an Advanced Marketing Management Diploma.

Google logoGO

Google

Fundamentals of Digital Marketing, Digital Marketing

2021 - 2021

Completed the Fundamentals of Digital Marketing certification in 2021.

Udacity logoUD

Udacity

Digital Marketing Professional & Advanced Tracks, Digital Marketing

2020 - 2021

Completed the Digital Marketing Professional and Advanced Tracks from 2020 to 2021.

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