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Josephine Ayoub

@josephineayoub

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Marketing specialist driving growth through data-driven strategy, creative content, and measurable social engagement.

Egypt

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What I'm looking for

I seek a role where I can lead data-informed marketing and content initiatives, collaborate cross-functionally, and drive measurable audience growth and conversions.

I am a marketing specialist with a strong foundation in Marketing and International Business from Egypt-Japan University, driven by a lifelong passion for marketing since age 16. I focus on blending data-driven insights with creative content to build strategies that increase brand reach and engagement.

In recent roles I led end-to-end marketing efforts—market research, persona development, multi-platform content calendars, paid social, and SEO—delivering measurable growth such as tripling TikTok and Facebook followers and doubling Instagram and YouTube followings. I coordinate production teams, manage social operations, and use tools like Google Analytics 4, Search Console, SEMrush, and Screaming Frog to optimize performance.

I bring project management, collaboration, and adaptability to fast-paced environments, with experience across content creation, technical SEO, and event marketing. I seek opportunities to scale brands through strategic campaigns and high-quality content that convert audiences into engaged customers.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

DramaBite

Jul 2024 - Present (1 year 11 months)

Led end-to-end marketing strategy and multi-platform content production, tripling TikTok and Facebook followers and doubling Instagram and YouTube followings through targeted content and community management.

Content Strategy Social Media Marketing Content Production Community Management Analytics Campaign Planning

Content Creator Intern

Shemsi

Jun 2024 - Jul 2024 (1 month)

Conceptualized and produced high-volume social content (60 TikToks, 30 Reels, 30 posts/month), managed content calendar and production, and developed targeted social ads for Egypt, KSA, and UAE.

Content Creation Social Media Video Editing Campaign Execution

SEO Specialist Intern

Dottopia

Jul 2023 - Sep 2023 (2 months)

Implemented data-driven SEO (keyword research, competitor analysis, on-page optimization) and used SEMrush, Screaming Frog, GA4, and Search Console to improve site rankings and organic traffic.

Technical SEO Keyword Research SEMrush Screaming Frog On Page Optimization Competitor Analysis

Digital Marketing Specialist

Markopedia

Jul 2023 - Sep 2023 (2 months)

Developed marketing plans, managed social media audits and content to optimize performance, and supported business development through competitor research and partnership proposals.

Marketing Planning Social Media Management Content Strategy Competitor Research Proposal Writing User Behavior Analysis Business Development

Marketing & Sales Specialist

OBM Education

Jul 2018 - Oct 2019 (1 year 3 months)

Led marketing and sales strategy for a 2,000-attendee Build Your Future Summit, handling logistics, VIP speaker support, and delivering a seamless event experience.

Event Marketing Sales Strategy Stakeholder Management Campaign Planning Customer Service Communication

Education

Degrees, certifications, and relevant coursework

Egypt-Japan University of Science and Technology

Bachelor of Science, Marketing and International Business

2020 - 2024

Grade: 3.45

Activities and societies: Ejust Racing Team – Business Development (2024-2025); Intel ISEF National Recognition (2018-2019)

Completed a Bachelor-level program in Marketing and International Business with a focus on marketing strategy and analytics, achieving a CGPA of 3.45.