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Apoorv Sharma

@apoorvsharma2

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I build AI-native paid acquisition engines that scale revenue, ROI, and global go-to-market.

India

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What I'm looking for

I'm looking to lead AI-native growth and performance marketing for B2B or consumer products, owning full-funnel GTM, paid acquisition, CRO, and scalable marketing automation tied directly to revenue.

I've built the paid acquisition engine at BetterPic, helping grow a consumer AI product from roughly $1K to $270K in monthly revenue in 17 months. The go-to-market motion I owned drove 50% of company revenue and supported a $2.5M raise.

As BetterPic's Chief Marketing Officer, I owned global acquisition across Google Ads, Meta, and YouTube, expanded into new geographies, and turned winning creative, audience, and landing-page tests into repeatable playbooks. I also built eight AI agents that tripled execution throughput, saved 30 hours a week, and eliminated two planned hires.

Across SaaSmic, Market 8, StoryXpress, and Znbound, I've managed multimillion-dollar paid budgets, improved high-ticket funnel conversion rates, and connected spend to pipeline and revenue through reporting automation. I bring hands-on performance marketing, CRO, lifecycle automation, and custom LLM workflows to B2B SaaS and consumer growth.

Experience

Work history, roles, and key accomplishments

Chief Marketing Officer

BetterPic

Sep 2025 - Jul 2026 (10 months)

Built 8 AI agents automating core marketing workflows, tripling execution throughput and saving 30 hours a week. Owned global paid acquisition across Google Ads, Meta, and YouTube, opening new geos while holding ROI targets.

AI Agents Marketing Automation Google Ads Meta Ads YouTube Ads Performance Marketing ROI Optimization Geo Expansion Playbooks CRO

Head of Performance / Growth

BetterPic

Nov 2023 - Sep 2025 (1 year 10 months)

Owned the go-to-market motion behind growth from ~$1K to ~$270K in monthly revenue, with Google Ads as the primary channel and SEO secondary. Scaled paid search and paid social to 4x ROI through weekly A/B testing and lifecycle triggers.

Google Ads SEO CRO A B Testing Paid Search Paid Social Lifecycle Marketing Performance Marketing Growth Strategy

Senior Growth Marketing Manager

SaaSmic

Apr 2023 - Jul 2025 (2 years 3 months)

Managed a $3M/year paid account across multiple markets and currencies, delivering 1.9x lifetime value return on ad spend. Built Looker Studio reporting and automated campaign QA, budget pacing alerts, and weekly client reporting.

Paid Media ROI Optimization Looker Marketing Automation CRO Landing Page Optimization QA Pacing Client Reporting

Senior Performance Marketing Manager

Market 8

Nov 2020 - Mar 2023 (2 years 4 months)

Led paid media across 8 B2B SaaS client accounts at ~2.4x ROI while cutting cost per acquisition at scale. Ran 60+ A/B tests, lifting average conversion rate 86%, and rebuilt 40+ landing pages driving 300%+ conversion lift.

Paid Media SEM Google Ads LinkedIn Ads Facebook Ads X Ads A B Testing CRO Landing Page Optimization Looker HubSpot

Inbound Marketing Manager

StoryXpress

Nov 2019 - Apr 2020 (5 months)

Ran omni-channel campaigns and lifecycle automation for 8,000+ paid users, with 230% conversion growth on landing pages. Led the AppSumo campaign that brought in 30,000+ new users for a Loom competitor.

Omni Channel Marketing Lifecycle Automation Conversion Rate Optimization Landing Page Optimization Campaign Management AppSumo

Inbound Marketing Associate

Znbound

Nov 2018 - Jul 2019 (8 months)

Grew DemandFarm from $500K to $2.5M ARR in 8 months via paid strategy and SEO, contributing to a HubSpot Impact Award. Delivered 300%+ traffic and 150%+ lead growth for B2B clients.

Paid Media Strategy SEO B2B Marketing Lead Generation HubSpot Inbound Marketing