Skip to main content
Apoorv GaurAG
Open to opportunities

Apoorv Gaur

@apoorvgaur

Regional marketing leader driving lead generation, customer retention, and brand growth across multi-branch teams.

India
Message

What I'm looking for

I’m looking for a role where I own regional go-to-market plans—lead generation, retention, and brand activations—across multi-branch teams, with clear metrics, data-driven decisions, and room to scale growth through strong execution and accountability.

I’m a marketing and business operations professional with 10+ years of experience in regional marketing, lead generation, customer engagement, retail operations, and brand management. I build growth-focused marketing strategies that translate into measurable business outcomes.

In my recent role as Regional Marketing Manager, I run local campaigns aligned with branch priorities, plan and execute monthly regional marketing activities across 12 branches, and drive consistent lead generation through measurable tracking. Previously at United Harley-Davidson, I led marketing across ATL, BTL, and digital, conceptualised and launched rider-engagement programmes that improved retention and dealership performance, including a 20% reduction in Cost Per Lead (CPL) versus industry benchmarks. I also grew Chapter memberships by 78% and rider engagement by 50% (2018–2020), while managing operations, forecasting, budgeting, and customer/experience management.

I’m hands-on about execution and accountability—training teams, managing vendors, and using market analytics to refine strategy. I also bring analytical rigor from my Derivative Trader experience, including risk management and portfolio hedging using options Greeks.

Experience

Work history, roles, and key accomplishments

MH
Current

Regional Marketing Manager

Muthoot Homefin

May 2026 - Present (2 months)

Run local regional campaigns aligned to branch priorities and plan monthly activities across 12 branches to drive lead generation, brand visibility, and lead-to-business conversion. Manage and train interns for on-ground execution and track measurable outcomes (leads, logins, conversions) with regular reporting.

UH

Marketing & Chapter Manager

United Harley-Davidson

Jun 2018 - Jan 2023 (4 years 7 months)

Led marketing and Chapter programs, conceptualising and launching three rider-engagement initiatives that improved customer retention and dealership performance. Reduced cost per lead (CPL) by 20% vs luxury automotive benchmarks and delivered 78% membership growth with 50% rider engagement growth (2018–2020), while managing sales operations, grievance resolution, forecasting, and expense budgeting

UH

Chrome Consultant

United Harley-Davidson

Mar 2017 - Jun 2018 (1 year 3 months)

Managed inventory for accessories and sold products tailored to riders’ customisation preferences and riding styles. Exceeded quarterly sales targets by 10%, generating approximately ₹25 lakh in revenue, and supported riders through personalised motorcycle design for participation in the annual Battle of the Kings competition.

Education

Degrees, certifications, and relevant coursework

MM

MIT School of Management

Master of Marketing Management, Marketing Management

2013 - 2015

Completed a Master of Marketing Management affiliated to the University of Pune. Focused on product management and marketing strategy and their impact on business performance.

IM

Institute of Commercial Management

Diploma in Hospitality, Tourism & Travel Management, Hospitality, Tourism & Travel Management

2010 - 2011

Completed a Diploma in Hospitality, Tourism & Travel Management in Lucknow. The program covered foundational concepts for the hospitality and tourism industry.

Tech stack

Software and tools used professionally

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan