Apoorv Gaur
@apoorvgaur
Regional marketing leader driving lead generation, customer retention, and brand growth across multi-branch teams.
What I'm looking for
I’m a marketing and business operations professional with 10+ years of experience in regional marketing, lead generation, customer engagement, retail operations, and brand management. I build growth-focused marketing strategies that translate into measurable business outcomes.
In my recent role as Regional Marketing Manager, I run local campaigns aligned with branch priorities, plan and execute monthly regional marketing activities across 12 branches, and drive consistent lead generation through measurable tracking. Previously at United Harley-Davidson, I led marketing across ATL, BTL, and digital, conceptualised and launched rider-engagement programmes that improved retention and dealership performance, including a 20% reduction in Cost Per Lead (CPL) versus industry benchmarks. I also grew Chapter memberships by 78% and rider engagement by 50% (2018–2020), while managing operations, forecasting, budgeting, and customer/experience management.
I’m hands-on about execution and accountability—training teams, managing vendors, and using market analytics to refine strategy. I also bring analytical rigor from my Derivative Trader experience, including risk management and portfolio hedging using options Greeks.
Experience
Work history, roles, and key accomplishments
Regional Marketing Manager
Muthoot Homefin
May 2026 - Present (2 months)
Run local regional campaigns aligned to branch priorities and plan monthly activities across 12 branches to drive lead generation, brand visibility, and lead-to-business conversion. Manage and train interns for on-ground execution and track measurable outcomes (leads, logins, conversions) with regular reporting.
Derivative Trader
Proprietary Trading
Jan 2023 - Present (3 years 6 months)
Buy and sell derivative instruments to maximize returns and provide liquidity. Actively manage portfolio risk through hedging and monitoring options Greeks (delta, gamma, vega), while analyzing market trends, volatility, and economic data to form trading strategies.
Marketing & Chapter Manager
United Harley-Davidson
Jun 2018 - Jan 2023 (4 years 7 months)
Led marketing and Chapter programs, conceptualising and launching three rider-engagement initiatives that improved customer retention and dealership performance. Reduced cost per lead (CPL) by 20% vs luxury automotive benchmarks and delivered 78% membership growth with 50% rider engagement growth (2018–2020), while managing sales operations, grievance resolution, forecasting, and expense budgeting
Chrome Consultant
United Harley-Davidson
Mar 2017 - Jun 2018 (1 year 3 months)
Managed inventory for accessories and sold products tailored to riders’ customisation preferences and riding styles. Exceeded quarterly sales targets by 10%, generating approximately ₹25 lakh in revenue, and supported riders through personalised motorcycle design for participation in the annual Battle of the Kings competition.
Marketing Executive
United Harley-Davidson
Aug 2016 - Jun 2018 (1 year 10 months)
Planned and executed territory marketing activities to generate test rides and build lead funnels. Managed marketing vendors across OOH, digital media, and website initiatives, and developed third-party partnerships and workshops to drive additional sales.
Manager (GM)
Gayatri Marble & Granites
Jul 2015 - Aug 2016 (1 year 1 month)
Managed P&L and workforce operations while procuring marble and granite inventory based on market demand. Oversaw equipment sales, rentals, and maintenance services and supported operations with demand-driven planning.
Band Manager
Trishna The Band
Jul 2011 - Jul 2013 (2 years)
Managed the band’s event-related activities including event sales, event promotion, and band promotion. Coordinated event logistics to support smooth execution and delivery.
Security Officer
IndiGo (InterGlobe Aviation Ltd)
Mar 2012 - Jun 2013 (1 year 3 months)
Maintained security standards in line with company requirements, including threat assessment and response capability. Monitored quality system conformance and supported emergency response procedures and compliance with security program duties across shifts.
Front Office Assistant
Best Western Plus Levana
Nov 2011 - Mar 2012 (4 months)
Handled customer check-in using the property management system and provided guest direction and information about on-site amenities. Resolved guest complaints and performed night auditor duties under supervision of the MOD.
Education
Degrees, certifications, and relevant coursework
MIT School of Management
Master of Marketing Management, Marketing Management
2013 - 2015
Completed a Master of Marketing Management affiliated to the University of Pune. Focused on product management and marketing strategy and their impact on business performance.
Institute of Commercial Management
Diploma in Hospitality, Tourism & Travel Management, Hospitality, Tourism & Travel Management
2010 - 2011
Completed a Diploma in Hospitality, Tourism & Travel Management in Lucknow. The program covered foundational concepts for the hospitality and tourism industry.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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