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Gopinath K

@gopinathk

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Senior Marketing manager specialised in building brands, digital marketing, collaborations.

India

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What I'm looking for

I am looking for a role that allows me to lead a dynamic marketing team, drive innovative strategies, and contribute to the growth of a forward-thinking organization.

I am a results-oriented marketing and sales manager with over 14 years of experience in the premium sports and lifestyle brands. My expertise lies in crafting resonant brand stories and executing effective digital and content initiatives that significantly enhance performance. I have a proven track record of fostering collaborative environments and leveraging data analytics to drive strategic initiatives, achieving measurable results. My leadership style is characterized by calmness under pressure, which has enabled me to meet and exceed organizational objectives consistently.

Currently, I serve as the Category Marketing Head for Premium Motorcycle brands - KTM and Triumph, where I lead marketing strategies that generate substantial revenue. I have successfully spearheaded initiatives that enhanced brand equity and drove year-over-year market share growth. My experience also includes establishing new functions in content and influencer marketing, where I directed strategies that resulted in significant improvements in brand engagement and customer satisfaction. I am passionate about building and empowering high-performing marketing teams that are focused on achieving ambitious goals.

Experience

Work history, roles, and key accomplishments

Current

Category Head, Premium Sport

Current

Bajaj Auto Ltd.

Jan 2024 - Present (1 year 6 months)

Led the marketing strategy and execution for premium European motorcycle brands (KTM & Triumph) in India, generating over 2600cr/year in revenue. Partnered with European global marketing teams to integrate India insights and craft brand strategies for the Indian market.

Brand Strategy Digital Marketing Influencer Marketing Cross Functional Team Leadership

Head – Content & Influencer Marketing

Bajaj Auto Ltd.

Apr 2023 - Present (2 years 3 months)

Established a new function and built a team from scratch for Online Reputation Management (ORM), content, and influencer marketing. Directed the development and execution of strategies to significantly improve brand and customer engagement.

Content Marketing Influencer Marketing Reputation Management SEO Technical SEO Content Strategy Performance Marketing Team Building Digital Strategy

Brand Manager, Premium Sport Motorcycles

KTM India

Jan 2020 - Present (5 years 6 months)

Responsible for the strategic direction of KTM India, utilizing brand and competitor insights in close collaboration with global marketing teams. Executed successful campaigns, managing 1150 Cr/Year in revenue.

Brand Management Digital Marketing Influencer Marketing Social Media Strategy Content Creation Product Launches Market Analysis

Area Sales Manager

KTM India

Apr 2015 - Present (10 years 3 months)

Developed the state network and enhanced customer experience, driving 5x sales and market share growth. Managed revenue of 180 Cr/Year.

Sales Management Lead Generation Sales Training Customer Experience

Area Sales Manager, Motorcycles

Bajaj Auto Ltd.

May 2013 - Present (12 years 2 months)

Achieved a significant 42% volume growth within the assigned territory and consistent market share expansion. Spearheaded the training and successful implementation of the Dealer Management System (CDMS) across Tamil Nadu and South India.

Dealer Management System (DMS)Sales Strategy Revenue Management Business Development Performance Monitoring

Intern, Project: Future of Tractor Applications

TAFE

Apr 2012 - Present (13 years 3 months)

Completed an internship project focused on the future of tractor applications. Gained insights into agricultural machinery and market trends.

Project Management Market Research Data Analysis Agricultural Technology Report Writing Problem Solving Market Trends Product Development Research Skills

Engineer, Commercial & Project Management

BHEL

Feb 2011 - Present (14 years 5 months)

Worked as an Engineer in Commercial & Project Management. Contributed to project planning and commercial aspects of engineering projects.

Project Management Project Planning Technical Documentation Quality Control Problem Solving Process Improvement Data Analysis

Engineer, Production & Lean Engineering

Larsen & Toubro (L&T)

Dec 2009 - Present (15 years 7 months)

Served as an Engineer in Production & Lean Engineering. Focused on optimizing production processes and implementing lean methodologies.

Production Engineering Process Optimization Quality Assurance Continuous Improvement Data Analysis Problem Solving Team Collaboration Manufacturing Operations Efficiency Improvement

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Kozhikode

PGDM, Marketing & Operations

Completed a Post Graduate Diploma in Management with a focus on Marketing and Operations. This full-time program provided comprehensive business education.

Madras Institute of Technology, Anna University

B.E., Production Engineering

Earned a Bachelor of Engineering in Production Engineering through a full-time program. The curriculum covered various aspects of production processes and engineering principles.