Open to opportunities

Rasheed Ali

@rasheedali

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Experienced E-commerce Specialist with a successful track record.

India

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What I'm looking for

I am looking for a role that fosters innovation and allows me to leverage my eCommerce expertise to drive business growth and enhance customer experiences.

I am an experienced E-commerce Specialist with a proven track record in Luxury and FMCG retail. My expertise lies in strategic eCommerce positioning, digital marketing, inventory management, and eCommerce operations. I have successfully managed end-to-end operations for various platforms, ensuring optimal user experience and alignment with business goals.

Throughout my career, I have developed and optimized digital content, managed inventory control processes, and executed data-driven marketing strategies. My role at Majid Al Futtaim involved overseeing content operations for Carrefour UAE, where I significantly improved engagement and conversion rates through effective content management and campaign performance analysis.

My achievements include enhancing product discoverability through SEO techniques, contributing to the launch of eCommerce platforms, and achieving key operational KPIs. I am passionate about leveraging my skills to drive growth and improve customer satisfaction in the eCommerce landscape.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager - E-commerce Onsite Production (App&Web)

Current

Majid Al Futtaim - Carrefour

Jan 2024 - Present (1 year 5 months)

Developed, edited, and maintained digital content and data to enhance user experience and ensure alignment with business goals across Carrefour UAE’s website and mobile app. Managed and optimized digital content using CMS tools, including product listings, campaign pages, promotional badges, and vouchers.

CMS Content Management User Experience Data Analysis Campaign Management KPI Tracking Google Analytics Salesforce Shopify

E-commerce Coordinator & Operations Supervisor

Chalhoub Group

Jan 2022 - Present (3 years 5 months)

Managed end-to-end operations of eCommerce platforms, ensuring accuracy of product listings, inventory data, and content updates. Executed onsite product merchandising, regularly updating categories with new arrivals, promotions, and featured brands to drive engagement.

Inventory Management SEO Digital Advertising Shopify Salesforce Klaviyo

E-commerce Coordinator

Lulu Group International

Jan 2021 - Present (4 years 5 months)

Orchestrated end-to-end eCommerce operations, managing the complete order lifecycle—from order preparation and packaging to final dispatch—ensuring smooth execution and on-time delivery.

eCommerce Management Order Management Packaging Logistics Supply Chain Management Customer Satisfaction

E-commerce Operations Team Leader

Majid Al Futtaim - Carrefour Now

Jan 2021 - Present (4 years 5 months)

Managed daily eCommerce operations, including end-to-end order processing, last-mile delivery coordination, and real-time stock management. Identified and resolved operational bottlenecks, streamlining processes for improved efficiency and customer satisfaction.

ECommerce Operations Coordination Order Processing Last Mile Operations Logistics Coordination Process Improvement Customer Satisfaction KPI Tracking

Business Analyst

Lulu Group International

Jan 2020 - Present (5 years 5 months)

Collected and analyzed key retail data, including sales performance, market trends, customer demographics, and inventory levels to support strategic decision-making. Leveraged analytical tools and techniques to identify patterns, correlations, and actionable insights that enhanced business performance and customer engagement.

Data Analysis Sales Performance Market Research Customer Demographics Business Intelligence Strategic Planning Analytical Techniques

Education

Degrees, certifications, and relevant coursework

Mahatma Gandhi Kashi Vidyapit

Bachelor of Commerce, Commerce

Completed a Bachelor of Commerce degree, focusing on core business principles and practices. Gained foundational knowledge in areas relevant to commerce and business operations.

Learners Point

Diploma, UI/UX Design

Obtained a Diploma in UI/UX Design, focusing on user interface and user experience principles. Developed skills in designing intuitive and engaging digital experiences.

Emirates Education Centre

Diploma, Videography, Video Editing, Photoshop (Adobe)

Completed a Diploma in Videography, Video Editing, and Photoshop (Adobe). Acquired practical skills in visual content creation and digital media editing.