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Naomi Zagar

@naomizagar

Results-driven digital marketing & comms specialist with 4+ years leading accessible campaigns, digital content & editorial initiatives across the UK.

Malaysia

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What I'm looking for

I'm looking to contribute communications, engagement and digital marketing skills within a collaborative, community-focused organisation where strong communication, stakeholder engagement, and meaningful impact are central.

At Waythrough, I lead communications and marketing support across multiple services, from bid stage through to launch and maturity. I deliver end-to-end campaigns, create content, manage social media, and provide stakeholder communications during service mobilisations and change.

Previously as a senior member of the comms team, I planned multi-channel campaigns and managed a national external magazine across a newly merged organisation. I also led social content planning in Sprout Social, coordinated events and webinars, and improved website and microsite content.

At Richmond Fellowship, I developed internal communications planning, campaigns, staff publications, and SharePoint intranet content. I supported senior leaders with briefings, digital updates, and staff engagement events.

I bring a proactive, detail-oriented approach to coordinating multiple workstreams, analysing performance, and creating inclusive, accessible communications. I'm especially interested in collaborative, community-focused organisations where communication and engagement matter.

Experience

Work history, roles, and key accomplishments

Lead Services Communications Manager

Waythrough

Nov 2025 - Jul 2026 (8 months)

Lead end-to-end comms and marketing across services from bid to launch. Manage multi-channel campaigns, content creation, social media, and brand consistency. Track web and social analytics to deliver data-driven insights. Represent comms in org-wide change projects, support service mobilisations, and line manage junior team members to foster professional growth.

Senior Comms & Marketing Officer

Waythrough

Jun 2023 - Nov 2025 (2 years 5 months)

Planned and executed multi-channel campaigns, including social media, digital content, and a national newsletter following a major merge. Utilised Sprout Social for scheduling and audience growth, and Monday.com for project tracking. Coordinated events and photoshoots, updated web and microsite content, and partnered with EDI leads to deliver inclusive, accessible communications.

Internal Communications Officer

Richmond Fellowship

Aug 2022 - Apr 2023 (8 months)

Co-designed and managed a comprehensive forward-planning grid alongside the Group Head of Comms. Delivered and evaluated targeted internal campaigns, staff publications (Sparks magazine, Heads Up), and SharePoint intranet updates with ICT. Supported senior leaders in communicating key initiatives through written briefings, digital channels, and internal events like 'Listening Lunches'.