
Paige Somervail
@paigesomervail
I lead high-impact public health marketing, media and crisis communications campaigns across national audiences.
What I'm looking for
At Public Health Scotland, I lead marketing and digital media campaigns for national vaccination, immunization and health screening programmes, alongside crisis communications for incidents including Covid-19, measles and meningitis.
I secure proactive press opportunities across outlets including the BBC, Sky News, STV and Channel 4, and media train senior clinicians and executive team members.
I've managed press-office operations, developed team members, and worked with health boards, local authorities and third-sector partners to deliver communications for public and professional audiences.
Earlier, I delivered websites, campaign materials, videos, podcasts and motion graphics for the Roslin Institute, Healthcare Improvement Scotland and the University of Strathclyde.
Experience
Work history, roles, and key accomplishments
Senior Marketing & Communications Officer
Public Health Scotland
Feb 2019 - Present (7 years 7 months)
Led and developed marketing and digital media campaigns for national vaccination, immunization, and health screening programmes. Managed crisis communications for public health incidents and line managed team members for media handling.
Led communications for a Gates Foundation funded project on livestock genetics, including website design and content development. Managed social media channels and developed marketing materials to increase project fundraising.
Senior Communications Officer
Healthcare Improvement Scotland
Oct 2017 - Sep 2018 (11 months)
Supported delivery of a new website and brand redevelopment, and led delivery of impact reports for stakeholders and Board members. Managed social media channels and developed digital media content.
Knowledge Exchange and Communications Assistant
University of Strathclyde
May 2017 - Oct 2017 (5 months)
Enhanced promotion of professional services across the Science Faculty and developed an outreach plan. Managed web content using TerminalFour CMS and social media channels for knowledge exchange and student recruitment.
Education
Degrees, certifications, and relevant coursework
University of Edinburgh
MSc, Marketing and Communications
2015 - 2016
MSc in Marketing and Communications from the University of Edinburgh, completed in 2016.
Brenau University
BSc, Biology
2011 - 2015
BSc in Biology from Brenau University, completed in 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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