At Broxbourne Borough Council, I lead communications activity for the launch of Guru Paul, an AI and behavioural intelligence-powered leisure app, making its technical features accessible to the Borough’s diverse demographic. I also developed a youth communications and engagement strategy with recommendations for involving young people across the Council’s digital channels.
At The Duke of Edinburgh’s Award, I launched and delivered the quarterly donor newsletter, “The Pioneer,” and led social media promotion for fundraising campaigns. Campaign content generated more than 309,000 impressions, including 165,308 impressions for London Marathon campaign posts.
At The Peace Alliance, I developed a structured content strategy that increased social media following by 20%, and facilitated weekly workshops with young people on digital platforms and youth-led social action. My earlier communications work includes public relations, political research and campaign communications.
