Anu Shrivastava

Leading product, technology, and GTM for an AI-native platform delivering hyper-personalized gifting experiences. Achieved strong product-market fit within 3 months of launch, with ARR trending at $50k.

Led a team of PMs, analysts, and POPs, spearheading strategic transformation of 14+ global fashion brands. Launched AI initiatives including Caimera.ai integration and ML-based demand forecasting, reducing content production time by ~70% and overstock by ~15%.

Provided freelance product consulting services for a stealth startup.

Led digital product strategy and tech integrations for luxury & lifestyle brands across GCC. Orchestrated a multi-year transformation program, expanding digital revenue share from under 5% to over 20% within three years.

Provided freelance product consulting services for Purple Style Labs in Mumbai.

Owned end-to-end product development for fbbonline.in and Coverstory, including strategy, delivery, and optimization. Streamlined order-to-cash flows by unifying payment, fraud check, and refund processes across channels.

Delivered workflow automation programs for global finance teams with strict regulatory and compliance governance. Designed risk & issue registers and implemented escalation protocols across capital markets programs.

Worked for government/regulatory authorities in capital markets, derivatives, and financial planning and auditing domains. Supported workflow applications for currency trading settlements, focusing on process automation and regulatory compliance.

Completed a Bachelor in Engineering in Information Technology from 2008 to 2012.