Aamna Khan
@aamnakhan
CSPO-certified Product Manager with 8+ years driving end-to-end strategy and execution for customer-centric web and mobile platforms.
What I'm looking for
I’m a CSPO® certified Product Manager with 8+ years of experience across Banking, Fintech and Retail, focused on translating business goals and market insights into actionable roadmaps. I lead end-to-end product strategy, vision, and execution for customer-centric web and mobile platforms.
I’m strong in roadmap planning & prioritization, using data-driven experimentation, A/B testing, and user feedback. With frameworks like RICE, MoSCoW, and Kano Models, I drive conversion, retention, and customer satisfaction through measurable, iteration-based delivery.
I collaborate closely with cross-functional teams and stakeholders across market research, engineering, design, and business functions to deliver high-impact outcomes. I’ve built and enhanced omnichannel and lifecycle experiences—improving customer targeting accuracy, increasing CSAT, and lifting conversions through better onboarding, funnel tracking, and feedback loops.
From enterprise integrations to retail product execution, I own outcomes across the full lifecycle—writing PRDs and user stories, running Agile sprint planning, and validating via UAT and A/B testing. Recent wins include improved delivery rates by 18%, increased click-through rates by 24%, reduced billing time by 40%, and delivered a $160K single-day revenue impact—backed by strong analytics, stakeholder management, and execution discipline.
Experience
Work history, roles, and key accomplishments
Product Manager
IDFC First Bank
May 2025 - Present (11 months)
Led development of an API-integrated omnichannel communications platform to enable real-time messaging across WhatsApp, SMS, Email, and push notifications. Drove experimentation to improve delivery rates by 18%, click-through rates by 24%, and conversions by 6%, while ensuring 100% accuracy in messaging payloads.
Product Manager
HDFC Life
Sep 2024 - Apr 2025 (7 months)
Built and optimized a digital marketplace experience for preliminary health and life insurance checks, improving retention by 18% and increasing average conversion rate by 8%. Used journey mapping, funnel analysis, and customer segmentation to design data-driven experimentation and feedback loops.
Product Manager
Tata Croma
Jan 2020 - Sep 2024 (4 years 8 months)
Owned end-to-end product lifecycle for a mobile point-of-sale app across 500+ stores, delivering 45+ releases across 100+ sprints. Increased transactions by 28% and reduced billing time by 40%, contributing to $160K single-day revenue through real-time inventory and order synchronization via SAP ERP and IBM Sterling.
Operations Manager
Tata Croma
Apr 2018 - Jan 2020 (1 year 9 months)
Managed sales forecasting, performance tracking, and revenue optimization across store operations, maintaining 96% inventory freshness. Used customer behavior and NPS insights to improve in-store experience and rolled out a national SOP to streamline footfall conversions.
Education
Degrees, certifications, and relevant coursework
University of Mumbai
Master of Business Administration, Marketing
Activities and societies: Electronic Shelf-edge Tickets (Digital Display): delivered a digital pricing and display solution integrating backend systems with real-time store displays; improved product visibility and reduced customer decision time by 6 minutes.
Earned an MBA in Marketing from the University of Mumbai.
University of Mumbai
Bachelor of Commerce, Commerce
2018 - 2020
Earned a Bachelor of Commerce from the University of Mumbai from 2018 to 2020.
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