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firoz ahmedFA
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firoz ahmed

@firozahmed1

Product Manager at Americana Group who grew digital channel revenue to $90M and lifted ordering penetration 35%.

United Arab Emirates
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At Americana Group, I owned revenue, margin, and acquisition cost for the digital storefronts of five brands across seven markets. I grew digital channel revenue 1.9x year on year to $90M and lifted digital ordering penetration 35%.

I now run a self-funded consultancy in Dubai, helping GCC direct-to-consumer, e-commerce, and last-mile businesses with growth diagnostics and AI assistants. Earlier, I shipped products across enterprise SaaS, payments, smart home, and mobile, including GENIE point-of-sale EMI and BNPL at Innoviti Payments.

Experience

Work history, roles, and key accomplishments

SE
Current

Product Innovation & Business Consultant

Self-Employed

Jan 2026 - Present (10 months)

Run a self-funded consultancy helping GCC D2C, e-commerce, and last-mile businesses grow with agentic AI and automation. Lead customer-led growth diagnostics and build AI assistants for client teams.

Americana Group logoAG

Product Manager, Platforms & Personalization

Americana Group

Feb 2021 - Nov 2025 (4 years 9 months)

Owned revenue, margin, and acquisition cost for digital storefronts of five brands across seven MENA markets. Led merchandising, personalization, CRM, and conversion initiatives, growing digital revenue 1.9x to $90M and lifting conversion 25%.

Education

Degrees, certifications, and relevant coursework

firoz hasn't added their education

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Tech stack

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