At Americana Group, I owned revenue, margin, and acquisition cost for the digital storefronts of five brands across seven markets. I grew digital channel revenue 1.9x year on year to $90M and lifted digital ordering penetration 35%.
I now run a self-funded consultancy in Dubai, helping GCC direct-to-consumer, e-commerce, and last-mile businesses with growth diagnostics and AI assistants. Earlier, I shipped products across enterprise SaaS, payments, smart home, and mobile, including GENIE point-of-sale EMI and BNPL at Innoviti Payments.

