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Souliman ALAARAJ

@soulimanalaaraj

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Fractional CMO at Nexwift, launched marketing for AI products Aram and Nexwift360.

Turkey

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What I'm looking for

I work on a fractional model, running several scoped engagements in parallel, remotely or hybrid.

At Nexwift, I own go-to-market for Aram and the launch of Nexwift360. I built the brand positioning and marketing engine, including the website, content systems, demand-generation funnel, and sales-enablement assets.

At Boxes Intelligent Communications, I led strategic communications for IPO journeys in the Saudi capital market, including corporate narratives, investor messaging, press strategy, and pre-listing media positioning. Through Marketing Chiefs, I built marketing strategies for startups and growing businesses and delivered fractional CMO services across concurrent engagements.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Nexwift

Jun 2025 - Present (1 year 3 months)

Built brand positioning and category narrative for an AI-first product, launched the full marketing engine, and owns go-to-market for Aram and Nexwift360. Leads strategic communications, PR, and business-development partnerships across Saudi Arabia and the GCC.

Marketing Strategy Brand Positioning Go To Market Strategic Communications PR Business Development Demand Generation Sales Enablement AI Marketing

Marketing Manager

Dama Rose Hotel

Dec 2025 - Mar 2026 (3 months)

Led marketing and strategic communications for a heritage hospitality brand during a market re-opening phase. Rebuilt digital presence and public narrative, and ran PR, performance marketing, and partnerships to grow occupancy.

Marketing Strategy Strategic Communications PR Performance Marketing Partnerships Digital Presence

Chief Marketing Officer

Boxes Intelligent Communications

Jul 2022 - Nov 2025 (3 years 4 months)

Led strategic communications for IPO journeys, including corporate narratives, investor messaging, and press strategy. Owned PR and media relations for listed and pre-IPO clients, built a thought-leadership engine, and drove business development with C-suite relationships.

Strategic Communications IPO Communications Investor Relations PR Media Relations Crisis Communications Thought Leadership Business Development C Level Relationship Management

Founder & CMO

Marketing Chiefs

Dec 2016 - Aug 2025 (8 years 8 months)

Built marketing and communications strategies for clients across MENA, the GCC, and Türkiye, focused on lowering customer-acquisition cost and improving return on ad spend. Advised founders on positioning, go-to-market, partnerships, and scaling marketing operations.

Marketing Strategy Communication Skills Business Development Positioning Go To Market Partnerships Fractional CMO Customer Acquisition ROAS

Digital Marketing Consultant

V-Verse

Jul 2023 - Oct 2023 (3 months)

Provided positioning and go-to-market for Web3 and metaverse products, including brand narrative, content strategy, PR, and community building.

Positioning Go To Market Brand Narrative Content Strategy PR Community Building Web3 Metaverse

Chief Marketing Officer

Robin Platform

Aug 2022 - Apr 2023 (8 months)

Led marketing, communications, and business development for an early-stage platform startup. Built the brand from the ground up and set up acquisition, retention, operations, and a partnership pipeline.

Marketing Communication Skills Business Development Brand Building Acquisition Retention Partnerships

Chief Marketing Officer

Akarkom International Real Estate

Dec 2020 - Aug 2022 (1 year 8 months)

Promoted from Social Media & Communications Manager, led a multidisciplinary team and ran integrated digital marketing across paid social, Google Ads, SEO, content, and analytics. Built strategic partnerships and business-development channels for international property buyers.