Jeff Mayfield
@jeffmayfield
Customer success and digital marketing strategist with 15+ years of experience.
What I'm looking for
I am a customer success and digital marketing strategist with over 15 years of experience driving measurable growth for automotive clients through innovative digital advertising and analytics. My expertise lies in customer retention, CRM optimization, and cross-functional collaboration, particularly within the Automotive SaaS and MarTech ecosystem. I have a proven track record of managing successful campaigns on platforms like Google Ads, Facebook Ads, and Bing, and I thrive in fast-paced, remote-first environments where client satisfaction and results are paramount.
In my recent role as a Website Product Manager at Team Velocity Marketing, I managed product lifecycles for automotive dealer websites across diverse U.S. markets. I collaborated with cross-functional teams to align campaign performance and optimize user experience, delivering actionable insights that enhanced Google Ads and SEO performance. Prior to that, as a Senior Digital Performance Strategist at Sincro Digital, I oversaw over 100 automotive dealership accounts, optimizing digital campaigns and providing strategic consultation on inventory-based ad targeting and lead generation.
Experience
Work history, roles, and key accomplishments
Website Product Manager
Team Velocity Marketing
Jul 2023 - Jan 2024 (6 months)
Managed product lifecycles and support for automotive dealer websites across diverse U.S. markets. Collaborated with cross-functional teams to align campaign performance and optimize user experience, delivering actionable insights to enhance Google Ads and SEO performance for client sites.
Senior Digital Performance Strategist
Sincro Digital
Dec 2001 - Jan 2023 (21 years 1 month)
Oversaw over 100 automotive dealership accounts, optimizing digital campaigns across Google Ads, Bing, Facebook Ads, and programmatic platforms. Created and presented detailed KPI dashboards measuring SEO, SEM, conversion rates, and campaign ROI, while providing strategic consultation on inventory-based ad targeting and lead generation.
Senior Customer Support Specialist (Tier 3)
Entellium NA
Apr 2007 - Dec 2007 (8 months)
Supported complex CRM integrations and provided direct technical support to B2B clients. Collaborated with onboarding teams to guide new users through product setup and troubleshooting, developing customer-facing documentation to streamline support and improve retention.
Education
Degrees, certifications, and relevant coursework
The Evergreen State College
B.A. in English Literature & Sports Reporting, English Literature & Sports Reporting
Studied English Literature and Sports Reporting at The Evergreen State College. Gained expertise in journalistic practices and literary analysis.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
jefferymayfield.comInterested in hiring Jeff?
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