I am looking for Digital Analyst/data Analyst job which include the experience tools requirement like GA4, Adobe Analytics, GTM, SQL and Power Bi for visualization.
I have a good experience into websites marketing data and performing various analysis basis on user journey and drop offs.
Looking for a job
anshu marwaha
@anshumarwaha
Digital Analyst at Brillio validating GA4 data pipelines and web/app tracking to improve reporting accuracy.
IndiaWhat I'm looking for
At Brillio, I validate web and app analytics across Bronze, Silver, and Gold data layers, reconciling database and GA4 data with Power BI dashboards. I also test GTM tags and data layer events, and validate app tracking with Firebase and Android Studio.
I analyze purchase and checkout journeys in GA4 and Adobe Analytics, identifying drop-offs and helping drive fixes. I also build journey maps, create performance reports, and prototype and run A/B tests for clients.
Previously, at Cognizant Technology Solutions, I analyzed digital campaign data and automated reporting, reducing turnaround time by 25%. At Accenture (Google Project), I managed and optimized Google Ads campaigns and contributed to a 15% improvement in campaign ROI.
Experience
Work history, roles, and key accomplishments
Current
Validates data across Bronze, Silver, and Gold database layers using SQL to ensure accurate aggregation and syncing with Power BI. Supports ETL processes, reconciles dashboards, tests GTM tags and app event tracking, and analyzes customer journeys to drive improvements.
Data Analytics – HR Analytics (Deputy Manager)
IIFL Home Loan Finance
Jun 2025 - Apr 2026 (10 months)
Collected, cleaned, and validated HR data from HRIS and payroll systems, and developed interactive Power BI and Tableau dashboards to track workforce KPIs. Analyzed attrition, retention, and engagement metrics, automated reporting, and conducted data audits.
Analyzed multi-channel digital campaign data using SQL, BigQuery, GA4, and Power BI, reducing reporting turnaround time by 25% through automation. Designed 10+ interactive dashboards, managed GTM and GA4 configurations, and optimized Google Ads campaigns.
Managed and optimized Google Ads campaigns across Search, Display, and Video networks, improving CTR, CPC, and conversions. Implemented GTM for accurate tracking, built Power BI and Looker Studio reports, and conducted trend analysis contributing to a 15% ROI improvement.
Loyalty Care Services – Sales Leads Generation
Jul 2018 - Oct 2019 (1 year 3 months)
Managed top-tier guest accounts, handling elite points, reservations, and personalized service for Platinum, Titanium, and Ambassador members.
Education
Degrees, certifications, and relevant coursework
Microsoft
Power BI Certification Workshop, Power BI
2023 - 2023
Completed a Power BI Certification Workshop, gaining proficiency in data visualization and business intelligence.
Microsoft
Microsoft Excel with AI Workshop, Microsoft Excel
2023 - 2023
Completed a workshop on Microsoft Excel with AI, enhancing skills in spreadsheet automation and AI integration.
Google Ads & Google Analytics 4 (GA4) Certification, Digital Marketing
2022 - 2022
Earned certification in Google Ads and Google Analytics 4, demonstrating proficiency in digital advertising and analytics.
MU
MDU University
Master of Business Administration (MBA), Marketing & HR
2019 - 2021
Pursued an MBA with a focus on Marketing and HR, developing skills in business strategy and human resource management.
CU
CCS University
Bachelor of Business Administration, Business Administration
2015 - 2018
Completed a Bachelor of Business Administration, building a foundation in business principles and management.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndiaAuthorized to work in
Salary expectations
1800k-2000k INR
Social media
Job categories
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