Anshi Gupta

I’m a results-driven marketing professional with 2+ years of experience in B2B demand generation and lead lifecycle management. I help scale outbound campaigns and turn high-value prospects into qualified opportunities through multi-channel execution.

At InsolareEnergy Ltd, I scaled end-to-end outbound lead generation across pharma, automotive, and data center industries using Apollo.io and Go High Level (GHL). I optimized lead-to-opportunity conversion by refining automated nurture sequences in Zoho Campaigns and managing the full lead lifecycle in Zoho CRM with strong data hygiene.

I also leverage AI tools like ChatGPT and Claude to increase content output by 3x—producing SEO-focused blogs, newsletters, and sales collateral. For performance, I use Google Analytics and Excel to run campaign analytics and identify high-performing targeting segments that help reduce customer acquisition costs.

Beyond execution, I support revenue with practical sales enablement: I authored 100+ customized proposals for industrial-scale solar projects and led B2B positioning for an Industrial B2B Solar Adoption project (70 MWp) through customer demand analysis and proposal development.