I am a marketing professional with over 4 of experience running B2B marketing campaigns and driving ABM initiatives. Working primarily within the IT consulting, my focus spans lead generation, inside sales, and outbound outreach. I handle end to end campaign execution through data hunting, market research, warm and cold calling, and targeted email & LinkedIn campaigns to generate Sales Qualified Leads (SQLs). Alongside direct outreach, I create sales enablement materials, including case studies, white papers, proposals, and campaign decks. I am proficient with Zoho CRM and outbound platforms like Smartlead, Apollo, Instantly, and Dripify.
I’m also experienced in brand marketing, social media management, and digital content creation. I have successfully built and managed socials across Instagram, LinkedIn, and YouTube. My daily work in this area involved conducting competitor research, writing content briefs, and maintaining editorial calendars to drive organic follower growth. I regularly used tools like Canva to design social creatives and Power BI to track performance dashboards. Additionally, my background includes organizing webinars, filing for award application and curating content that has helped secure multiple industry awards for my companies.
When I step away from my desk, I enjoy a balanced lifestyle. I like to spend my downtime reading, gardening, or practicing yoga, and I love a good game of badminton or table tennis. I have a strong personal interest in health and nutrition, and I always look forward to travelling, exploring art and music, and doing a bit of photography whenever I get the chance.
