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Anokhi Dasgupta

@anokhidasgupta

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Senior CRM and content leader driving engagement, retention, and cross-channel personalization.

India

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What I'm looking for

I seek a senior role where I can lead cross-channel CRM and content strategy, drive measurable engagement and retention, collaborate with product and design, and scale creative operations.

I am a senior CRM and merchandising leader specializing in content strategy, lifecycle marketing, and cross-channel personalization. I combine data-driven insights with creative storytelling to craft campaigns that improve engagement and conversion.

At Flipkart I led CRM content across Email, SMS and App Push, improving engagement by 35% and retention by 15% while driving thematic storefronts for 50+ campaigns and lifting click-through rates by 7%.

Previously, I managed APAC internal communications and platform operations at Kimberly-Clark, boosting employee participation and adoption metrics and delivering culturally tailored content and governance across markets.

I have led creative and copy teams across agencies and product-led businesses—launching viral performance campaigns, building client relationships, and owning integrated campaign delivery with a focus on measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Merchandising & CRM

Current

Flipkart

Oct 2024 - Present (1 year)

Orchestrated CRM content strategy across Email, SMS and App Push, boosting customer engagement by 35% and retention by 15%; led thematic storefront content for 50+ campaigns, improving CTR by 7% and conversion by 15% through personalized journeys.

CRM Lifecycle Marketing Email Marketing SMS Push Notifications Content Strategy Personalization Analytics Cross Functional Collaboration

APAC Content & Multimedia Specialist

Kimberly-Clark

Jan 2023 - Oct 2024 (1 year 9 months)

Managed SocialChorus/FirstUp platform operations to raise employee participation by 60% and platform adoption by 30%; led APAC internal communications and editorial governance, increasing engagement scores by 40%.

Internal Communications SocialChorus Content Operations Multimedia Stakeholder Management Employee Engagement Analytics

Group Head, Copy

Grey Group

Aug 2021 - Dec 2022 (1 year 4 months)

Led copy team delivering integrated campaigns for global clients (UN Women, Titan, Schneider Electric), converted open briefs into retainer accounts and produced viral content for high-impact e-commerce launches.

Copywriting Creative Direction Campaign Strategy Integrated Marketing Content Creation Team Leadership

Creative Lead (Multiple Roles)

Khatabook / Radio Mirchi / Leo Burnett

Jan 2018 - Dec 2021 (3 years 11 months)

Led creative strategy for performance marketing and CRM at Khatabook (#DilSeLocal), drove branded content and partnerships at Radio Mirchi, and contributed copy and ideation for integrated campaigns at Leo Burnett, supporting user acquisition and engagement goals.

Performance Marketing CRM Brand Content Copywriting Campaign Planning Partnership Management Storytelling User Acquisition Integrated Marketing

Education

Degrees, certifications, and relevant coursework

Xavier's Institute of Communications

Postgraduate Diploma, Advertising & Marketing Communications

Postgraduate Diploma in Advertising & Marketing Communications completed in April 2018 focused on advertising, marketing communications, and media strategy.