Open to opportunities

Himel Sarkar

@himelsarkar

Message

Senior copywriter and creative leader driving strategic storytelling, campaigns, and growth for brands and NGOs.

India

Message

What I'm looking for

I am looking for senior creative roles where I can lead strategic storytelling, mentor teams, drive campaign impact, and build revenue-generating communication products.

I am a senior copywriter and creative leader with over 10 years of experience in marketing, creative strategy, campaigning, non-profit messaging, and team management. I have led creative teams at agencies and NGOs, delivered award-winning campaigns, and driven measurable audience and revenue growth across digital and mass media.

My work includes leading new-business pitches that converted major clients, growing social audiences substantially (for example, scaling a YouTube channel from 1.2k to 60k subscribers), developing new product verticals, and creating executive-level content for high-profile personalities. I mentor teams, solve operational challenges, and build strategic communications that deliver impact.

Experience

Work history, roles, and key accomplishments

Current

Group Head, Copy

Current

Dentsu Creative India

Oct 2022 - Present (2 years 11 months)

Leads a copy team to deliver strategic creative inputs and turnaround key campaigns; led 18+ new business pitches with 4 client conversions and managed operations and mentoring since Oct 2022.

Creative Strategy Copywriting Team Leadership New Business Pitches Client Management Campaign Development Mentoring Operations

Copy Supervisor

Organic by MSL

Dec 2019 - Jul 2022 (2 years 7 months)

Led communications strategy and stakeholder relationships, drove organic social growth for BMGF India (IG 0→16k, FB 0→101k, Twitter 102k→208k) and launched a new strategic comms revenue stream.

Communications Strategy Social Media Growth Content Strategy Stakeholder Management Product Development Measurement

Senior Executive Copywriter

Sesame Workshop India

Mar 2019 - Oct 2019 (7 months)

Produced and coordinated Sesame's content across channels, liaised with global comms in NY, and grew YouTube subscribers from 1,200 to 60,000 (4900%) in six months.

Copywriting Content Production Brand Management Global Stakeholder Liaison YouTube Growth Programming Standardization

Content Strategist

Frog Ideas

Sep 2018 - Feb 2019 (5 months)

Led a team of 12 writers to manage brand voice and strategy for major clients (Accor, Park Hotels, Bosch), and contributed to senior leadership while driving new business where 4 pitches converted.

Content Strategy Team Management Brand Voice Client Strategy Leadership

Senior Coordinator, Digital Engagement

Breakthrough India

Jul 2016 - Aug 2018 (2 years 1 month)

Led digital engagement initiatives, developed fundraising campaign 'Team Change' that transformed fundraising strategy, and managed media-engagement campaigns like #RedrawMisogyny.

Fundraising Content Strategy Social Media Campaign Management

Jr. Campaigner & Product Marketer

BitGiving

Dec 2014 - Apr 2016 (1 year 4 months)

Supported product and crowdfunding communications, working with the CEO to drive campaign messaging and helped raise over INR 1.1 crore across multiple crowdfunding campaigns.

Crowdfunding Product Marketing Donor Engagement