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VK@vishnukodimyala
Dynamic communications professional with expertise in brand strategy.
IndiaI am a communications professional with a proven track record in leading integrated campaigns and scaling communication strategies across various channels, including PR, digital, and social media. My experience spans multiple industries, including real estate, healthcare, education, and technology, where I have successfully built engagement playbooks for both legacy brands and fast-growing firms.
At Adfactors PR, I manage communications for marquee brands like Tata and Apollo Hospitals, achieving a 100% approval success rate with top publications for Apollo's authored content. I have integrated AI tools into PR workflows, significantly reducing content turnaround time and enhancing team efficiency. My strategic approach to communications has consistently delivered lead generation performance for high-stakes accounts, ensuring that every asset serves a clear business objective.
Previously, as Copy Lead at 3DM Agency, I spearheaded content and communications strategy for 90% of agency accounts, contributing to substantial revenue growth through performance marketing. My ability to lead multi-platform content teams and streamline delivery with AI-enabled workflows has shaped messaging that consistently meets top-tier editorial scrutiny.
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Work history, roles, and key accomplishments
Adfactors PR
Sep 2024 - Present (1 year 2 months)
Managed communications for marquee brands like Tata, Apollo Hospitals, Dabur, Shangri-La Hotels, and Annapurna Studios. Drove 100% approval success with top publications (national & international) for Apollo Hospitals’ authored content. Integrated AI tools into PR workflows, reducing content TAT and increasing team efficiency.
3DM Agency
Dec 2022 - Present (2 years 11 months)
Spearheaded content & comms strategy for 90% of agency accounts, including L&T Metro, PayTm, Auro Realty, and Pi Data Centers. Increased Instagram reach for L&T Hyderabad Metro by 400% through culturally nuanced campaigns. Played a pivotal role in real estate closures contributing to ₹80+ Cr in revenue via performance marketing.
PC Media
Mar 2021 - Present (4 years 8 months)
Became the youngest Copy Lead in the agency’s history, overseeing a team of writers. Delivered content for 100+ brands, including two large-scale 360° events. Played a lead role in an education campaign that generated 1.5L+ leads and 1,000+ conversions in just 3 months for SGCS.
KL Ads
Dec 2020 - Present (4 years 11 months)
Owned social media content for international schools, pan-India training institutes, and shopping malls. Increased engagement by 10x and improved lead generation 4x by tapping into student psychology and Gen Z insights. Gained rapid trust across accounts despite being in a first-job role.
Degrees, certifications, and relevant coursework
Master's in Mass Communication & Journalism, Mass Communication & Journalism
Pursued a Master's degree focusing on Mass Communication & Journalism. Gained advanced knowledge in media studies, communication theories, and journalistic practices.
Bachelor's in Statistics, Statistics
Completed a Bachelor's degree with a specialization in Statistics. Developed a strong foundation in statistical analysis, data interpretation, and quantitative methods.
Software and tools used professionally
IndiaYou can contact Vishnu and 90k+ other talented remote workers on Himalayas.
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