PGPragya Goyal
@pragyagoyal
Marketing and communications leader driving integrated brand strategies and measurable growth.
IndiaWhat I'm looking for
I am a marketing and communications professional with 5+ years of experience delivering integrated brand, digital, and GTM strategies across BFSI, FMCG, real estate, and consumer sectors.
I translate consumer insights into actionable plans, lead creative development, and ensure consistent brand communication across ATL, BTL and digital channels to drive measurable business outcomes.
I have led major campaigns and launches—designing go-to-market strategies, supervising creative execution, and optimizing performance through KPI-driven measurement.
I collaborate cross-functionally, support new-business development with category and competitor insights, and continuously refine communication approaches to strengthen brand positioning and drive growth.
Experience
Work history, roles, and key accomplishments
Client Solutions Partner
DDB Mudra Group
Mar 2025 - Present (11 months)
Lead brand communication and integrated campaign planning for Royal Enfield across digital and offline channels, supervising creative development and ensuring brand consistency across global markets.
Account Executive
Havas Media
Dec 2022 - Mar 2025 (2 years 3 months)
Managed communication development and execution for FMCG, BFSI, retail and lifestyle clients, delivering KPI-driven campaign reporting and contributing to new business through consumer and competitor insights.
Assistant Digital Marketing Manager
Oswaal Books
Jan 2020 - Jul 2021 (1 year 6 months)
Developed integrated communication and GTM plans for book product launches, led consumer and educator insights research, and executed multi-channel campaigns to improve visibility and drive revenue.
Education
Degrees, certifications, and relevant coursework
The Delhi School of Communication (DSC)
Post Graduate Diploma, Integrated Marketing Communications
2021 - 2023
Grade: Gold Medalist
Completed a Post Graduate Diploma Program in Integrated Marketing Communications with distinction, awarded Gold Medalist.
MICA, The School of Ideas & UpGrad (PG Certification)
Post Graduate Certification, Digital Marketing and Communication
2020 - 2021
Completed a PG Certification in Digital Marketing and Communication with specialization in Social Media Marketing & Content Marketing.
DDDaulat Ram College, University of Delhi
Bachelor of Arts (Honours), Economics
2016 - 2019
Grade: CGPA 8.365
Completed a BA (Honours) in Economics with a strong academic record (CGPA 8.365).
Delhi Public School, Agra
High School, Schooling
2002 - 2016
Grade: Class 10 CGPA 9.4; Class 12 95.5%
Completed schooling with Class 10 CGPA 9.4 and Class 12 score of 95.5%.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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