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@annikamollor
Communications professional specializing in digital marketing, PR, and content strategy.
I am a communications major with hands-on experience in digital marketing, public relations, and content creation. I have planned and executed multi-channel campaigns, managed e-commerce operations, and produced engaging content for social platforms.
In internships and roles with organizations like the American Red Cross and Shop SOLS, I supported PR strategy, drafted human-interest stories, and coordinated cross-functional teams for promotions and launches. I also managed Shopify operations, email and SMS marketing, and paid ad efforts.
My work is grounded in strong writing, storytelling, and analytics—using tools such as Google Analytics/Ads, Meta Ads, Klaviyo, and Shopify—to drive engagement and measurable results. I balance creative content production with data-informed optimization.
I bring a service-oriented, collaborative approach to communications and marketing, and I’m motivated by roles where I can amplify stories, improve audience reach, and support organizational goals through strategic content and digital campaigns.
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Work history, roles, and key accomplishments
American Red Cross
Jun 2025 - Present (5 months)
Partner with the Regional Communications Director to support PR and communications strategy, drafting and pitching human-interest stories and shaping social media campaigns for outreach and disaster response.
Town of Mansfield
Apr 2024 - Jul 2025 (1 year 3 months)
Assisted residents and visitors with town services and library operations, organized materials, and maintained accurate circulation records to ensure efficient customer service.
Shop SOLS
Jun 2024 - May 2025 (11 months)
Planned and executed multi-channel marketing campaigns across email, SMS, paid ads and social media, coordinated cross-functional teams, and managed Shopify operations to support promotions and product launches.
MCG Partners
Jun 2023 - Sep 2024 (1 year 3 months)
Created social media content and supported PR efforts to boost brand awareness and expand client visibility across digital channels.
Her Campus
Jan 2023 - May 2024 (1 year 4 months)
Authored articles on health, relationships, and college life contributing to chapter magazine content and readership engagement.
Bole Network
Jun 2023 - Aug 2023 (2 months)
Developed written and graphic content for social media campaigns to increase engagement and audience reach.
Hunter Capital Real Estate
Jun 2022 - Aug 2022 (2 months)
Wrote property descriptions and supported marketing communications to promote listings and assist sales efforts.
Always Here Home Care
Jul 2020 - Aug 2020 (1 month)
Organized files and assisted in creating a weekly newsletter to support internal communications and client outreach.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Communication
2021 -
Grade: Dean’s List (Dec 2021); cumulative GPA noted as 3.86+ for that term
Activities and societies: Alpha Lambda Delta Honor Society; Her Campus (UConn) chapter member and published writer
Pursuing a Communication major with a Human Rights minor at the University of Connecticut, expected graduation in 2025.
Software and tools used professionally
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