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Renee Walker User

@reneewalkeruser

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Communications professional skilled in strategic content and brand storytelling.

United States

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to impactful communication strategies and grow professionally.

I am a dedicated communications professional with a strong background in strategic content creation and brand storytelling. My experience spans various roles where I have successfully managed social media platforms, developed engaging content, and enhanced organizational messaging. At Alta Planning + Design, I increased engagement rates by 30% across three social media platforms, reaching over 30,000 followers. My technical blog posts contributed to a Medium readership of 60,000 per month, solidifying Alta's position as a thought leader in active transportation.

Previously, I served as a Communications Specialist at Cal Poly Pomona, where I designed a strategic communications plan that resulted in over 50 program enrollments within three weeks. My collaborative approach to content development has allowed me to work effectively across departments, driving alignment and accelerating project timelines. I am passionate about leveraging my skills in digital marketing and communications to create impactful narratives that resonate with diverse audiences.

Experience

Work history, roles, and key accomplishments

Communications Specialist

Alta Planning + Design

Jan 2023 - Present (2 years 5 months)

Managed three social media platforms (Instagram, LinkedIn, Twitter) with a combined following of 30,000+, increasing engagement rate to 30% through strategic content planning and brand storytelling. Wrote and published over 24 technical blog posts averaging 800 words each, contributing to a Medium readership of 60,000 per month and enhancing Alta’s thought leadership in active transportation.

Social Media Management Content Planning Storytelling Technical Writing Internal Communications Crisis Communications

Communications Specialist

Cal Poly Pomona Engagement, Leadership, and Success

Jan 2022 - Present (3 years 5 months)

Designed and implemented a strategic communications plan that unified brand voice and messaging, leading to 50+ program enrollments within just three weeks of launch. Led collaborative content development efforts, spanning graphic design, videography, and copywriting, to streamline workflows and boost creative output.

Strategic Communications Brand Voice Content Development Graphic Design Videography Copywriting

Digital Marketing Assistant

Go Getter Creative Marketing & PR Agency

Jan 2020 - Present (5 years 5 months)

Conducted extensive research on industry trends to draft engaging copy for product descriptions, email campaigns, and social media posts that increased sales by 20% and generated positive customer feedback. Developed and maintained a CMS blog that equipped valuable insights to customers and prospects, resulting in increased website traffic and improved search engine rankings.

Market Research Copywriting Email Marketing Social Media Marketing CMS SEO Project Management

Social Media Manager

Office of Student Life

Jan 2018 - Present (7 years 5 months)

Managed digital presence (3,400+ followers), including email campaigns, event promotions, and content calendars that amplified the center’s mission and aligned with broader campus engagement goals. Leveraged platform analytics and audience insights to refine campaign strategies, boosting reach, engagement, and student participation across key cultural initiatives.

Digital Presence Management Email Campaigns Event Promotion Email Content Calendars Campaign Strategy

Education

Degrees, certifications, and relevant coursework

California Polytechnic State University Pomona

Bachelor of Science, Communication w/ emphasis in Multimedia Journalism

Completed a Bachelor of Science in Communication with an emphasis in Multimedia Journalism. Gained expertise in various aspects of communication and media.