Anne Afolabi

Successfully increased engagement with Gen Z by 30% through the implementation of designed communication templates, resulting in an increase in website conversion by 20% within 3 months.
Strengthened 5 strategic relationships with organizations and leading industry partners, resulting in a 40% increase in business referrals and a revenue growth of 15% in the past year.

Developed and implemented Unicorn's first pan-African incubation programme that identified 20 investment-ready businesses within 5 weeks.
Managed a team of 15 people across 3 countries to plan and execute a 9-week-long incubation programme.
Led the brand direction on storytelling, developing and disseminating media assets that increased brand awareness and a $200k seed funding commitment.

Developed a new U-Report strategy that increased user engagement by 14.2% within 8 weeks of implementation.
Collaborated with a team of developers to integrate a 3rd party platform that increased our user base from 3.8m to 5m users in one year.
Developed and implemented multiple events and activities using comprehensive data analysis, increasing brand engagement/awareness.

Exceeded client's sales and margin goals by providing research and development on client's products to showcase benefits and retain customers, resulting in a 20% increase in customer retention.
Secured 5 long-term accounts and captured new customers by launching products to diversify offerings and designing multi-pronged, comprehensive product marketing strategies, resulting in a 30% increase.

Managed a team of 2 to rebrand the initial brand identity guide and develop sales enablement assets that increased sales by 15% in Q1.
Optimized marketing efforts by analyzing key data and consumer demographics to identify appropriate marketing channels (speaking events, exhibitions etc.) and targeting customers for campaigns, resulting in a 25% increase in conversion rates.