Omolayo Arikawe

I am an experienced growth and product marketing strategist with a proven track record of driving revenue and market expansion. My expertise lies in leading cross-functional teams and executing data-driven B2B marketing campaigns that significantly boost recurring revenue and conversion rates. I have a strong ability to conduct market analysis, develop strategic partnerships, and forecast budgets, ensuring that marketing initiatives align seamlessly with business objectives.

In my current role as Lead Growth & Product Marketing Strategist at Techstudio Consults, I have successfully conducted comprehensive market research to identify target segments and customer personas, resulting in a 20% increase in monthly recurring revenue within the first six months. I have developed and launched multiple product marketing campaigns that achieved the highest conversion and adoption rates in the company's history, while also designing data-driven marketing strategies that optimize the product lifecycle and enhance profitability.

Throughout my career, I have collaborated with cross-functional teams to refine product positioning and messaging, ensuring a consistent brand presence across all channels. My leadership skills have enabled me to guide a team of marketing associates in executing product launches and continuous growth initiatives, leveraging market knowledge to meet specialized market needs.