I am an experienced Product Marketing Manager with a proven track record of driving growth and executing successful product launches. At Yolohealth, I owned the pre-launch marketing, developing positioning, messaging, value propositions, and content that grew the waitlist to 500 in just two weeks. I also identified a critical product feature based on customer and market insights, wrote the requirement document, and built virality into it to use as a core customer acquisition tool.
During my time at Evolve Credit, I used customer and market insights to develop the core pillars of the marketing strategy, focusing on content, community, events, and product launches. By executing heavily on high-quality educational content, I increased the inbound pipeline by 100% in just six months. I also planned and executed a tier-one product launch, increasing the pipeline by 54% in a quarter.
As a Marketing Manager at eBanqo, I spearheaded the successful launch of a new product in West and East Africa, cross-selling to over 50% of enterprise customers. I also led a website redesign project that increased the inbound pipeline by 28%. Additionally, I shared market insights that led to the development of a product for small businesses on Instagram, and I provided valuable customer insights through JTBD interviews to help prioritize features that our target audience cares about.
