Open to opportunities

Iyanuoluwa Mola

@iyanuoluwamola

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Growth and Marketing professional skilled in data-driven strategies.

Nigeria

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead impactful marketing strategies and contribute to a dynamic team environment.

I am a dedicated Growth and Marketing professional with extensive experience in both B2B and B2C marketing. My expertise lies in leveraging data-driven strategies to generate quality leads and enhance ROI through various marketing channels, including social media, digital marketing, and events. I have a proven track record of leading teams to success, optimizing marketing campaigns, and executing growth strategies that have resulted in significant increases in engagement and conversion rates.

In my current role as Lead of Marketing at PlugLinkNG, I manage a talented team of digital and content specialists, focusing on delivering excellence for our clients. I have successfully coordinated marketing for numerous events, achieving over 5000 registrations, and have implemented growth campaigns that led to over 20% growth. My previous experience as a Growth Marketing Manager at Bitoshi Africa further honed my skills in managing customer journeys and aligning marketing efforts with business goals, ensuring impactful outcomes.

Experience

Work history, roles, and key accomplishments

Current

Lead, Marketing

Current

PlugLinkNG

Oct 2023 - Present (1 year 7 months)

Managed a team of digital, content, and marketing specialists to optimize yield across paid and organic channels. Developed growth strategies for B2B and B2C clients, coordinated marketing events, and executed growth campaigns leading to significant increases in engagement and conversion rates.

Team Management Digital Marketing Campaign Development ROI Analysis Copywriting Event Coordination Growth Strategies Social Media Management Email Marketing

Current

Growth Marketing Manager

Current

Bitoshi Africa

Apr 2024 - Present (1 year 1 month)

Pioneered the marketing team and supervised all marketing activities. Focused on data-driven decision-making and optimizing strategies for customer engagement, while managing the customer journey from lead generation to conversion.

Marketing Strategy Customer Journey Data Analysis Customer Engagement SEO Team Coordination Automation Tools

Product Marketing and Social Media Associate

PiggyTech Global LTD

Nov 2022 - May 2023 (6 months)

Managed social media channels and developed content to engage audiences. Orchestrated marketing campaigns and organized events to drive growth, while crafting ad copies that improved conversion rates.

Social Media Management Content Development Campaign Management Event Coordination Conversion Rate Optimization Marketing Strategy Community Engagement Copywriting

Data Annotator/Quality Auditor

Hugo Technologies

Jan 2021 - Nov 2022 (1 year 10 months)

Managed a team to ensure high performance and productivity. Trained new team members and annotated datasets while identifying and correcting data entry errors.

Team Management Annotating Quality Control Training Communication Skills Data Problem Solving Teams Performance Management Process Improvement

Digital Marketing Intern

GetEquity LTD

Jun 2022 - Nov 2022 (5 months)

Designed and distributed newsletters using MailChimp, researched marketing strategies, and curated content calendars. Managed community engagement on Telegram and Discord, significantly increasing participation.

Email Marketing Community Management Marketing Research Event Marketing Newsletters Customer Engagement Social Media Strategy Data Analysis Campaign Planning

Quality Control Assistant

May & Baker Nigeria PLC

Sep 2019 - Oct 2019 (1 month)

Calibrated laboratory equipment and ensured compliance with regulatory guidelines. Conducted tests and maintained records to ensure quality standards were met.

Quality Control Lab Testing Regulatory Compliance Data Analysis Testing Process Improvement

Microbiology Laboratory Assistant

CCSL Lab and Diagnostics

Jun 2017 - Aug 2017 (2 months)

Collected and processed patient samples while adhering to safety regulations. Isolated microbial organisms and performed tests to support clinical diagnostics.

Collections Testing Quality Assurance

Education

Degrees, certifications, and relevant coursework

Covenant University

Bachelor of Science, Microbiology

2015 - 2020

Grade: First Class Honors

Activities and societies: Best Graduating Student, Department of Biological Sciences; Tutorial Assistant, Microbiology Set, Covenant University, 2019-2020.

Graduated with First Class Honors in Microbiology. Best Graduating Student in the Department of Biological Sciences. Conducted a project on the prevalence of multi-drug resistant bacteria associated with foods and drinks in Nigeria, utilizing systematic reviews to provide evidence on the subject.