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Uduak Enin-Okut

@uduakeninokut

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Brand Management | Growth Marketing | Digital Marketing Specialist.

Nigeria

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my extensive marketing experience to drive impactful campaigns and contribute to a company's growth.

If you're looking to grow your brand, increase engagement, drive traffic to your website, manage online communities, build an audience, design a website, or work with influencers, I’m here to help.

Here’s what I bring to the table:

Key Skills & Expertise:
1. Brand Strategy
2. Brand Positioning
3. Customer Insight
4. Market Research
5. Digital Strategy Development
6. Google Ads and SEM Management
7. SEO and On-Page Optimization
8. Paid Media Campaign (Meta Ads, LinkedIn Campaigns)
9. Team Leadership and Collaboration
10. Budget Management
11. Email Marketing and Drip Campaigns (MailChimp, HubSpot)
12. Copywriting and Editing
13. Storytelling and Messaging
14. Keyword Research (Ahrefs, SEMrush, Ubersuggest)
15. Meta Description and Schema Markup
16. CRM (Zoho CRM, Freshsales)
17. Analytics (Google Analytics, Mixpanel, Amplitude, HubSpot)
18. Video Script Writing
19. Content Calendar Management
20. Growth Strategy and Funnel Optimization
21. A/B Testing and Conversion Rate Optimization (CRO)
22. Excel, Google Sheets
23. Data Visualization: Looker Studio, Power BI
24. Customer Segmentation
25. Graphic and Visual Design
26. Adobe Photoshop, illustrator, InDesign
27. Figma, Canva
28. UX/UI Design Principles
29. Typography and Branding
30. Style Guide Creation
31. Wireframing and Prototyping
32. User Journey Mapping

My Approach:
1. Research & Planning: Thorough market research to understand audience needs.
2. Tailored Strategy: Custom strategies to align with your brand’s goals.
3. Content Creation: Engaging and creative content aligned with brand messaging.
4. Community Management: Active management of community interactions for engagement.
5. Advertising & Promotions: Execution of ads to maximize reach and conversions.
6. Analysis & Reporting: Regular performance analysis and detailed reporting.
7. Optimization: Ongoing optimization to ensure continuous growth and results.

Let’s work together to bring your brand vision to life, making sure each step is data-driven and results-focused.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

BoosterFox Digital Agency

Apr 2023 - Present (2 years 7 months)

Key Responsibilities
Traditional Marketing Responsibilities:
1. Oversees the entire traditional marketing campaign, manages budgets, timelines, and strategy.
2. Plans and purchases advertising space/time across billboards, TV, radio, buses, and lamp poles.

Digital Marketing Responsibilities
1. Oversee all digital marketing strategy and execution across channels.

Market Research Digital Marketing Google Ads SEO Optimization Email Marketing Marketing Campaigns Performance Metrics Google Analytics Social Media Management Event Planning Trade Shows CRM Tools Budget Management Media Buying Vendor Management

Product Marketing Manager

Mecho Autotech Ltd

Sep 2021 - Jun 2022 (9 months)

Key Responsibilities
1. Owned the end-to-end product launch process of the Mecho Autotech individual vehicle maintenance and fleet management mobile and web application.
2. Developed Go-To-Market plans, positioning, and messaging for the Mecho Autotech individual vehicle maintenance and fleet management mobile and web application.

Performance Marketing Manager

Hybrid-HSE Ltd

Jul 2018 - Sep 2020 (2 years 2 months)

Key Responsibility
1. Managed and optimized paid media campaigns across platforms: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, programmatic display, and affiliate networks to sell NEBOSH, AOSH, IOSH, ISO, DGM, and Highfield on the learning management web application.
2. Allocated a monthly performance marketing budget across high-performing channels.

Paid Search Paid Social Display Advertising Testing Conversion Rate Optimization Google Analytics Performance Metrics Lead Generation Budget Management CRM Tools Meta Ads Google Ads Power BI LinkedIn Ads Excel

Digital Marketing Manager

Cold Stone Creamery Nigeria

Aug 2014 - Dec 2017 (3 years 4 months)

Key Responsibilities
1. Defined marketing goals with business objectives.
2. Selected appropriate digital channels (e.g., SEO, SEM, social media, email).
3. Managed ad spends on platform like Google Ads, Facebook Manager, LinkedIn Ads.
4. Created A/B test creatives and optimized bidding strategies for Birthday Cake Remix, Oreo Overload, and Baileys Irish Cream Ice Cream.

Digital Marketing Google Ads SEM SEO Optimization Paid Media Meta Ads LinkedIn Ads Budget Management Marketing Automation Google Analytics Excel Power BI Email Marketing Social Media Management Team Leadership Lead Generation

Social Media Manager

Global 4Sight Vantage Limited

Aug 2011 - Jul 2014 (2 years 11 months)

Key Responsibilities
1. Crafted social media strategy to align with the business goals (brand awareness, lead generation, sales, and customer service).
2. Designed posts (graphics, video, copy) and curated relevant content.
3. Responded to comments, messages, and engaged with the audience to foster relationships.