Open to opportunities

Anna Kofler

@annakofler

Message

I lead CRO experimentation and web analytics programs that turn user data into measurable growth.

Brazil

Message

What I'm looking for

I'm looking to lead experimentation and analytics initiatives where I can partner with cross-functional teams, build a culture of testing, and turn user behavior data into measurable growth and ROI.

I've led CRO and experimentation programs for LeanConvert clients including Iberia, Expensify, PlayStation, Chanel, McAfee, Pierce Group, and Kendra Scott. I run funnel audits, research, prioritization, targeting, QA, and revenue-impact reporting, helping teams sustain 10–12 tests per quarter per client.

Previously at Accenture supporting Itaú, I led 100+ A/B and multivariate tests annually, built experimentation governance and training programs, and led the Universal Analytics-to-GA4 migration. I enjoy building a culture of experimentation that connects product, analytics, design, development, and leadership around measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Optimization Consultant

Current

LeanConvert

Jan 2024 - Present (2 years 7 months)

Managed CRO strategy for global clients, leading cross-functional teams and delivering high-velocity testing. Conducted end-to-end funnel audits, set up experiment targeting, and managed statistical confidence and revenue impact analysis.