Álcio Villalobos

@lciovillalobos

Message

Dynamic senior manager specializing in A/B testing and UX optimization.

Brazil

Message

What I'm looking for

I am looking for a role that values innovation and teamwork, where I can leverage my expertise in A/B testing and UX optimization to drive impactful results.

I am a dynamic and results-driven senior leader with over 15 years of experience in digital experimentation, UX/UI optimization, and people management within multinational technology environments. My expertise lies in leading global A/B and multivariate testing strategies that drive data-informed decisions and enhance digital performance KPIs. I have a proven track record in experimentation architecture, utilizing tools such as Adobe Target, and implementing front-end development for test execution using HTML, CSS, and JavaScript.

Throughout my career, I have been committed to building inclusive, high-performing teams. As a strong communicator and mentor, I focus on people development and coaching to foster a collaborative work environment. Currently, I lead engineering teams at Dell Technologies, where I define experimentation frameworks and optimize test velocity to improve user experience and business KPIs. My previous roles have equipped me with a comprehensive understanding of the A/B testing lifecycle and the importance of data quality in driving successful outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager - Experimentation & Insights

Current

Dell Technologies

Oct 2021 - Present (3 years 8 months)

Led engineering teams for global A/B and MVT testing development, improving user experience and business KPIs. Defined experimentation frameworks and optimized test velocity, reporting to the Director of Design Analytics and managing an international team.

A B Testing MVT Testing KPIs People Leadership Strategic Planning

Design Analytics Manager

Dell Technologies

Oct 2019 - Oct 2021 (2 years)

Spearheaded DevOps strategy for testing implementation and delivery. Oversaw A/B testing lifecycle improvements, focusing on efficiency and quality.

DevOps A B Testing Lifecycle Management Digital Analytics Quality Assurance

Business Intelligence Lead

Dell Technologies

Jan 2019 - Oct 2019 (9 months)

Managed BI reporting and analytics functions, ensuring data quality and adherence to testing protocols. Provided critical insights to support business decisions.

Business Intelligence Data Reporting Data Analytics Data Quality Test Protocols Data Insights

A/B Testing Quality Team Lead

Dell Technologies

Nov 2016 - Dec 2018 (2 years 1 month)

Directed QA efforts for global A/B test deployments, ensuring high quality and accuracy. Supervised and mentored a QA team to achieve project goals.

A B Testing Quality Assurance Deployment Team Leadership QA Automation Test Engineering

Senior Web Designer / A/B Testing Developer

Dell Technologies

Jul 2011 - Oct 2016 (5 years 3 months)

Implemented digital experiments using Adobe Test & Target, collaborating on test hypotheses and front-end development. Contributed to UX optimization through direct test execution.

Web Design A B Testing Adobe Target Front End Developer HTML CSS JavaScript

Education

Degrees, certifications, and relevant coursework

ESPM

Specialization, User Experience Design, Digital Analytics

Completed a specialization program focusing on User Experience Design principles and methodologies. Gained expertise in Digital Analytics, including data interpretation and optimization strategies for digital products.