Alessandra Santos

Led end-to-end development of client-side A/B tests and CRO initiatives using Convert, VWO, and Intelligems; coordinated cross-functional teams and mentored junior developers to improve test quality and delivery.

Served as tech lead for new client site analyses, QA testing, and developer training; improved QA and development processes across projects.

Performed QA for A/B tests on e‑commerce platforms, built landing pages (Unbounce, Shogun), implemented GTM events and segments, and derived insights from surveys to inform test ideas.

Created CRO strategies, designed and coded A/B test variants for agencies and clients, and implemented optimization experiments across funnels to improve conversion rates.

Performed thorough QA of A/B tests, improved testing processes and code quality, and produced test code and layouts for diverse client campaigns.

Implemented revisions and fixes in designer deliverables, performed QA, and created HTML/CSS/JS layouts for A/B tests across client projects.

Developed front-end code (HTML/CSS/JS) for e-commerce sites using the Ciashop framework, focusing on usability and performance.

Analyzed and developed features for the next-generation Dell.com online store with emphasis on user experience, performance, and accessibility.

Delivered front-end development and jQuery-based interactions for multiple websites, focusing on layout and responsive design.

Completed a Conversion Optimization certification focused on experimentation and CRO methodologies.

Attended ESPM with studies related to marketing and advertising practices.

Participated in a workshop in Surface Pattern Design led by Renata Rubim.

Studied Web Design through Senac Rio de Janeiro courses.

Completed an online course in Human-Computer Interaction.