DoubleVerify

DoubleVerify's journey began in 2008, founded by Oren Netzer and Alex Liverant (or Roberto Bortolotti, sources vary) in New York City. The company emerged in a dynamic digital advertising landscape with a clear mission: to make the digital advertising ecosystem stronger, safer, and more secure. In its early days, DoubleVerify focused on addressing critical issues in digital media quality, pioneering digital ad verification. Their first brand safety and suitability solution was introduced in 2010. Early backing from venture capital firms like Blumberg Capital and First Round Capital was crucial for initial technology development and market entry. As the global digital advertising market evolved, DoubleVerify continuously expanded its capabilities through new product innovation and strategic partnerships across emerging programmatic media buying platforms and digital media channels, including social media.

A significant milestone in DoubleVerify's evolution was a major private equity investment in 2017, which further fueled its growth and strategic expansions. This period saw the company solidify its position as a leader in providing unbiased data analytics to advertisers, helping them gain clarity and confidence in their digital investments. The company's software platform became integrated across the entire digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. DoubleVerify's commitment to innovation is evident in the launch of products like the DV Authentic Ad, a proprietary metric that verifies if ads are fully viewed by a real person in a brand-safe environment within the intended geography. The company went public with a successful IPO in April 2021, marking another significant step in its growth trajectory. Today, DoubleVerify serves hundreds of Fortune 500 advertisers across numerous major verticals, including Financial Services, Telecom, Automotive, Retail, CPG, Travel, Luxury, and Pharmaceuticals, operating in multiple countries worldwide. The company continues to invest in cutting-edge solutions, such as its AI-powered Universal Content Intelligence classification engine and the DV Fraud Lab, to combat emerging ad fraud schemes and ensure brand safety across all digital platforms, including rapidly growing areas like Connected TV (CTV) and short-form video.