Open to opportunities

Anji Reddy

@anjireddy

Message

I build growth systems and live-commerce products that improve acquisition and conversion.

India

Message

What I'm looking for

I'm looking to lead product, growth or commerce initiatives where I can connect customer insights, acquisition, analytics and product execution to measurable commercial outcomes.

I've led product and marketing at Ikibor, designing a trust-first acquisition system that connected high-intent discovery, qualification, engagement and conversion.

I built and shaped a multilingual live-commerce platform from the ground up, defining seller and buyer journeys, platform logic, revenue models, dashboard architecture, user flows and go-to-market strategy. I worked across product, design, engineering, marketing and business to turn new features into executable commerce experiences.

Across Digital Corsel, Asritha's Group and GeeksChip, I've managed digital acquisition, lead generation and performance optimization across Google, Meta, YouTube, social and native channels. I've supported more than 50 client engagements by translating business objectives into audience, channel, funnel and campaign strategies.

I connect customer discovery, acquisition, analytics and product execution to commercial outcomes.

Experience

Work history, roles, and key accomplishments

Head of Product & Marketing

Ikibor

Aug 2024 - Feb 2026 (1 year 6 months)

Designed and operated Ikibor's acquisition system around high-intent discovery, trust signals, and funnel alignment, working closely with product, design, and engineering.

Customer Lifecycle Management Project Management

Digital Marketing Manager

Digital Corsel

Aug 2022 - Jan 2024 (1 year 5 months)

Managed end-to-end digital marketing execution for multiple client accounts, focusing on performance, lead quality, and consistency across channels. Worked closely with clients to translate business goals into practical marketing plans and monthly targets.

Innovation and Creativity Leadership Development

Digital Marketing Team Lead

Asritha's Group

Apr 2021 - Apr 2022 (1 year)

Led day-to-day digital marketing execution focused on lead generation across Google, social, YouTube, and native platforms. Managed campaign setup, optimization, and reporting while coordinating with team members to maintain performance and delivery timelines.

Innovation and Creativity Relationship Building

Digital Marketing Executive

GeeksChip

Mar 2019 - Mar 2021 (2 years)

Began digital marketing career at GeeksChip, working on hands-on execution across SEO, PPC, social media, and content support. Focused on learning core tools, campaign workflows, and foundational problem-solving through real client projects.