Anjani Garg
@anjanigarg
I scale paid social and search campaigns, optimizing $80K+ monthly spend for stronger ROAS.
IndiaWhat I'm looking for
I'm currently at ROI Digitals, managing and optimizing Facebook, Instagram, and TikTok advertising campaigns across multiple objectives.
I analyze campaign data in Excel, create audit reports, and make performance recommendations using CPC, CPM, CTR, CPA, and ROAS.
Previously at Ads Ecosystem, I executed campaign research, A/B testing, manual bidding, ad copy drafting, video scripting, audience research, and account structuring. I also used Pabbly and ConvertKit for email marketing.
At Promotion Paradise, I handled social marketing communications and paid advertisements, conceptualized client campaigns, and helped increase customer satisfaction by 25%.
Experience
Work history, roles, and key accomplishments
Facebook Ads Expert
ROI Digitals
Mar 2024 - Present (2 years 6 months)
Managed, optimized, and analyzed advertising campaigns on Facebook, Instagram, and TikTok. Analyzed data using Excel and reported on campaign performance with recommendations for improvement.
Facebook Ads Sr. Executive
Ads Ecosystem
Jun 2022 - Feb 2024 (1 year 8 months)
Researched and executed key aspects of campaigns including A/B testing, manual bidding, ad copy drafting, and audience research. Worked on email marketing tools including Pabbly and Convert Kit.
Social & Paid Media Executive
Promotion Paradise
Feb 2020 - Jun 2022 (2 years 4 months)
Handled marketing communications on social channels and paid advertisements. Planned and conceptualized marketing campaigns for clients, leading to a 25% increase in customer satisfaction.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management and Technology (IIMT, Meerut)
Bachelor of Journalism and Mass Communication, Journalism and Mass Communication
2017 - 2020
Bachelor of Journalism and Mass Communication with a focus on New Electronic Media.
Rishabh Academy
Board of Intermediate Education, Intermediate Education
Completed Board of Intermediate Education in 2017.
Rishabh Academy
Secondary School Education, Secondary Education
Completed Secondary School Education in 2015.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Skills
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