Kashish Nishat
@kashishnishat
I build and optimize global paid social campaigns across major platforms for enterprise clients.
IndiaWhat I'm looking for
At WPP Media, I manage end-to-end paid social campaigns for enterprise clients including Google (EMEA), Nestle Malaysia, and Sky Group Limited.
I plan, build, QA, and optimize campaigns across Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest, managing monthly media investments of ₹80L–₹1Cr+ across international markets.
I also produce post-campaign analysis and optimization recommendations, using performance insights, audience targeting, A/B testing, bid strategy, and advanced Excel reporting. Earlier at Amazon India, I supported AI and machine learning development through large-scale data annotation, validation, and quality checks.
Experience
Work history, roles, and key accomplishments
Account Executive – Paid Social
WPP Media
Dec 2023 - Present (2 years 9 months)
Managed end-to-end paid social campaigns for global enterprise clients including Google, Nestle, and Sky Group across multiple platforms. Oversaw campaign execution for monthly media investments of ₹80L–₹1Cr+, ensuring accurate pacing and budget utilization.
Digital Marketing Intern
WPP Media
Aug 2023 - Nov 2023 (3 months)
Completed hands-on training in Paid Media, Performance Marketing, Google Ads, Digital Acquisition, and Programmatic Advertising. Built and optimized multi-platform campaigns using audience targeting, A/B testing, and bid strategy.
Machine Learning Data Associate
Amazon India
May 2022 - Aug 2023 (1 year 3 months)
Annotated, validated, and quality-checked large-scale datasets to support AI and machine learning model development. Evaluated AI-generated outputs and provided feedback to improve model accuracy.
Education
Degrees, certifications, and relevant coursework
Jamia Millia Islamia
Master's in Business Administration, Business Administration
2025 -
Pursuing a Master's in Business Administration at Jamia Millia Islamia, ongoing since August 2025.
Jamia Millia Islamia
Bachelor of Science, Applied Mathematics
2018 - 2021
Completed a Bachelor of Science in Applied Mathematics at Jamia Millia Islamia from 2018 to 2021.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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