Open to opportunities

niladri sarkar

@niladrisarkar

Message

Results-driven Social Media Manager specializing in paid social performance and lead generation.

India

Message

What I'm looking for

I’m looking for a role where I can own paid social and performance marketing end-to-end—running Meta/Facebook campaigns, improving CPL/ROI with CRO and A/B testing, and using analytics to deliver measurable lead and engagement growth.

I’m a results-driven Social Media Manager and Digital Marketing Specialist with 2+ years of experience developing and executing social media strategies across Facebook, Instagram, and paid social channels.

I plan and manage Facebook Ads Manager and Meta Ads campaigns end-to-end—ad creation, audience segmentation, budget allocation, bidding strategy, and performance analysis—generating 300+ qualified leads and improving overall ROI.

I focus on conversion rate optimization (CRO), A/B testing, and data-driven creative iteration to reduce cost-per-lead (CPL), boost CTR (click-through rate) and engagement, and continuously improve performance through analytics.

I also own content creation and brand visuals, producing static posts, Stories, Reels, promotional videos, and brand graphics using Canva and Filmora, while handling community management and KPI reporting with Google Analytics and Meta Ads Manager.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Itunive Consultancy

Jan 2023 - Present (3 years 4 months)

Developed and executed social media strategies across Facebook, Instagram, and paid social channels, growing organic reach and brand awareness through consistent content publishing. Managed Meta Ads end-to-end, generating 300+ qualified leads and reducing CPL via continuous A/B testing and CRO while reporting performance insights using Google Analytics and Meta Ads Manager.

Meta Ads Manager Facebook Ads Manager A B Testing Conversion Rate Optimization (CRO)Lead Generation Community Management Google Analytics

Freelance Social Media Consultant

Self-Employed

Jan 2021 - Dec 2022 (1 year 11 months)

Partnered with local businesses to build end-to-end social media strategies, visual brand identities, and digital marketing plans aligned with business goals. Planned, launched, and optimized Facebook/Instagram paid social campaigns and delivered full-cycle ROI reporting to improve engagement and lead generation.