Looking for a job

Kalpa Nankani

@kalpanankani

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I build full-funnel paid media campaigns that improve lead efficiency, acquisition costs, and ROAS.

India

Message

What I'm looking for

I'm looking for paid social, paid media, or performance marketing roles where I can build full-funnel campaigns, optimize acquisition efficiency, and scale measurable results across client accounts and international markets.

I'm currently managing paid media campaigns at Wildnet Technologies, overseeing 20+ active client accounts with monthly budgets of approximately £8,000–£8,500.

I build multi-industry funnels spanning lead forms, conversion campaigns, and retargeting sequences. My optimization work has contributed to approximately 20–30% improvements in CPL and lead efficiency on selected campaigns.

Previously at Elixir Technologies, I ran Meta campaigns for Indian and US clients, improving CTR by approximately 15–25% and reducing acquisition costs by 15–20% on selected campaigns. I also supported lead-generation campaigns producing approximately 100–150 leads per month across selected accounts.

Across India, US, and UK markets, I use performance data, audience strategy, creative analysis, and reporting to scale profitable campaigns. My hands-on paid media experience includes Meta, Google, LinkedIn, analytics, tracking, and conversion optimization.

Experience

Work history, roles, and key accomplishments

Current

Paid Social Specialist

Current

Wildnet Technologies Pvt. Ltd.

Jan 2024 - Present (2 years 8 months)

Managed paid media campaigns with monthly budgets of approximately £8,000-£8,500, optimizing toward ROAS, CPL, and conversions. Built multi-industry marketing funnels and contributed to 20–30% improvements in CPL/lead efficiency on selected campaigns.

Social Media Manager

Elixir Technologies Pvt. Ltd.

Jan 2022 - Dec 2024 (2 years 11 months)

Executed and optimized paid social campaigns across Meta platforms for Indian and US clients, achieving 15–25% CTR improvements and 15–20% reductions in acquisition costs on selected campaigns. Managed analytics, reporting, and multi-brand campaign optimization across 8–12 client accounts.

Meta Ads Facebook Ads Instagram Ads Paid Social Campaign Management Audience Targeting Retargeting Performance Monitoring Optimization Analytics Reporting

SMM / SEO Executive

Elixir Technologies Pvt. Ltd.

Jan 2019 - Dec 2022 (3 years 11 months)

Managed Meta Ads campaigns alongside SEO activities, supporting lead-generation campaigns that generated approximately 100–150 leads per month across selected accounts. Monitored campaign performance and implemented audience, creative, and conversion-focused optimizations.