Anjali Thakur
@anjalithakur
I am a marketing and data analytics leader specializing in Salesforce Data Cloud and marketing automation.
IndiaWhat I'm looking for
I am a results-driven marketing and data analytics professional with over 10 years of experience and 3+ years focused on the Salesforce ecosystem. I configure and manage Salesforce Data Cloud for customer data unification, build ingestion pipelines, create calculated insights and audience segments, and integrate Data Cloud with Marketing Cloud, Sales Cloud and external systems to drive measurable marketing impact.
I design and execute email and journey-based campaigns in Salesforce Marketing Cloud, build interactive Datorama dashboards for performance analytics, and implement SEO/SEM/paid-media strategies. I hold a Salesforce Certified Data Cloud Consultant certification and am proficient with GA4, Google Tag Manager, Snowflake, BigQuery and API-based integrations to align data, technology and business goals.
Experience
Work history, roles, and key accomplishments
Salesforce CDP & MCI Consultant
Mysense Technologies
Apr 2021 - Present (4 years 4 months)
Configured and managed Salesforce Data Cloud for customer data unification and identity resolution, built ingestion pipelines and audience segments, and integrated Data Cloud with Marketing Cloud and external systems to improve campaign targeting and reporting.
Digital Marketing Manager
The Social Routes
Oct 2019 - Mar 2021 (1 year 5 months)
Managed Facebook and Instagram paid campaigns and executed on-page and off-page SEO strategies, optimizing PPC budgets and improving engagement and brand awareness across social channels.
Sr. Executive - Digital Marketing
Celexsa Technologies Pvt. Ltd.
Jul 2015 - Sep 2016 (1 year 2 months)
Implemented SEO strategies and managed Google AdWords and Bing Ads campaigns to drive lead generation, while configuring tracking via Google Tag Manager for performance measurement.
Junior PPC
myDMT / IDSA
Sep 2013 - Nov 2014 (1 year 2 months)
Managed pay-per-click campaigns, optimized keywords and bids, and monitored performance to improve click-through rates and campaign efficiency across Google and Bing platforms.
SEO Executive
Sapphire Informatics
May 2011 - Apr 2013 (1 year 11 months)
Conducted keyword research, backlink building, and website audits to improve organic search rankings and site visibility, implementing on-page and off-page SEO tactics.
Education
Degrees, certifications, and relevant coursework
IUI.K. Gujral Punjab Technical University
Master of Computer Applications, Computer Applications
2008 - 2011
Grade: 66.70%
Completed Master of Computer Applications (MCA) with 66.70%, focusing on computer applications and software development (2008–2011).
G.P.G.C Nahan (HPU)
Bachelor of Science, Science (Non-Medical)
2005 - 2008
Grade: 50%
Awarded Bachelor of Science (Non-Medical) with 50% covering core science subjects (2005–2008).
J.N.V. Nahan (CBSE)
Senior Secondary (Class XII), Higher Secondary (Science)
2003 - 2004
Grade: 56%
Completed Senior Secondary (Class XII) under CBSE with 56%.
J.N.V. Nahan (CBSE)
Secondary School Certificate (Class X), Secondary Education
2001 - 2002
Grade: 60%
Completed Secondary (Class X) under CBSE with 60%.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
Interested in hiring Anjali?
You can contact Anjali and 90k+ other talented remote workers on Himalayas.
Message AnjaliFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
