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Andrey IgoshinAI
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Andrey Igoshin

@andreyigoshin

I build lifecycle CRM programs that grow retention, revenue, and customer engagement.

Kazakhstan
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What I'm looking for

I'm looking for a remote CRM or lifecycle marketing role where I can build automation, improve retention, optimize omnichannel communications, and partner closely with product, analytics, development, and design teams.

I've led CRM and lifecycle marketing for ARTDOM, an international iGaming business, and MyFlowers, launching and optimizing omnichannel campaigns across Email, Push, In-App, SMS, WhatsApp, and Telegram. At MyFlowers, I increased CRM contribution from roughly 3–5% to more than 10% of company revenue and orders.

My work spans segmentation, automation, trigger journeys, CRM integrations, QA, deliverability, analytics, and loyalty communications. I bring hands-on Mindbox CDP experience from enterprise onboarding and technical CRM launches, working closely with marketing, product, development, analytics, and design teams.

Experience

Work history, roles, and key accomplishments

AR
Current

CRM Marketing Manager

ARTDOM

Jul 2025 - Present (1 year 2 months)

Manages CRM and email marketing across multiple ARTDOM projects, coordinating audience segmentation, campaign analytics, and communication workflows. Contributes to deliverability monitoring, technical issue resolution, and CRM process improvements.

Education

Degrees, certifications, and relevant coursework

FP

FIFA/CIES International Programme

International Programme, Sports Management

2018 - 2019

Completed the FIFA/CIES International Programme in Sports Management.

Higher School of Economics logoHE

Higher School of Economics

Master's Degree, Strategic Management and Corporate Governance

2015 - 2017

Master's degree in Strategic Management and Corporate Governance from the Higher School of Economics.

Higher School of Economics logoHE

Higher School of Economics

Bachelor's Degree, Entrepreneurship

2010 - 2014

Bachelor's degree in Entrepreneurship from the Higher School of Economics.

Tech stack

Software and tools used professionally

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