Andrey Igoshin
@andreyigoshin
I build lifecycle CRM programs that grow retention, revenue, and customer engagement.
What I'm looking for
I've led CRM and lifecycle marketing for ARTDOM, an international iGaming business, and MyFlowers, launching and optimizing omnichannel campaigns across Email, Push, In-App, SMS, WhatsApp, and Telegram. At MyFlowers, I increased CRM contribution from roughly 3–5% to more than 10% of company revenue and orders.
My work spans segmentation, automation, trigger journeys, CRM integrations, QA, deliverability, analytics, and loyalty communications. I bring hands-on Mindbox CDP experience from enterprise onboarding and technical CRM launches, working closely with marketing, product, development, analytics, and design teams.
Experience
Work history, roles, and key accomplishments
CRM Marketing Manager
ARTDOM
Jul 2025 - Present (1 year 2 months)
Manages CRM and email marketing across multiple ARTDOM projects, coordinating audience segmentation, campaign analytics, and communication workflows. Contributes to deliverability monitoring, technical issue resolution, and CRM process improvements.
Education
Degrees, certifications, and relevant coursework
FIFA/CIES International Programme
International Programme, Sports Management
2018 - 2019
Completed the FIFA/CIES International Programme in Sports Management.
Higher School of Economics
Master's Degree, Strategic Management and Corporate Governance
2015 - 2017
Master's degree in Strategic Management and Corporate Governance from the Higher School of Economics.
Higher School of Economics
Bachelor's Degree, Entrepreneurship
2010 - 2014
Bachelor's degree in Entrepreneurship from the Higher School of Economics.
Availability
Location
Authorized to work in
Job categories
Skills
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