At BridgeAthletic, I lead brand, partnership, and demand generation initiatives as the company expands its go-to-market strategy across collegiate, professional, tactical, and private performance markets. My campaigns helped drive a 48% year-over-year increase in marketing-originated closed-won revenue for the Elite Sports business.
I built and scaled co-marketing partnerships that increased reach by 142% and subscriptions by 82%. I also led go-to-market strategy for the Virtual Performance Summit, increasing registrations 205% year over year to nearly 16,000 attendees.
At HitCheck, I owned outbound demand generation and go-to-market strategy, increasing qualified pipeline by 160% and new business revenue by 78% year over year. I transitioned the company from Salesforce CRM to HubSpot, reducing monthly marketing technology costs by more than 60%, and managed renewals for more than 50 accounts.
Earlier, at The Hitting Vault, I led growth initiatives that contributed to 109% annual revenue growth and managed lifecycle marketing across a 500K-plus contact database. At Stack Sports, I led marketing integration across more than 20 acquisitions and supported scalable go-to-market and marketing automation processes. Through AMP Digital Consulting LLC, I partner with B2B and B2C technology clients on growth marketing and go-to-market campaigns.
