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Andrew Balerdi

@andrewbalerdi

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Head of Technology at VetStream Ltd, launched Vetlexicon+AI to over 1,000 users and built its customer-management API.

United Kingdom

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At VetStream Ltd, I led AI integration and built digital tools for veterinary professionals. I launched Vetlexicon+AI from beta, coordinating a developer and seven clinical reviewers; it reached over 1,000 users and 80 paying users within the first weeks.

I jointly designed the AI RAG architecture and built the ecommerce and customer-management API from scratch. I also trained colleagues to use AI for data processing, content generation and document analysis, and created learning pathways for Claude.

Experience

Work history, roles, and key accomplishments

Head of Technology

VetStream Ltd

Sep 2024 - Sep 2026 (2 years)

Led AI integration and digital product development for veterinary professionals, including launching Vetlexicon+AI and building ecommerce and customer-management APIs.

AI Adoption AI Strategy Product Management API Integration MongoDB Pinecone Render Python WordPress Stripe Frontegg GoHighLevel HubSpot Vercel Agile Training Workshop Design

Growth Director

Reflect Digital

Oct 2023 - Apr 2024 (6 months)

Drove business growth through strategic vision, storytelling, and workshops, winning major client pitches and delivering insight workshops for RSPCA and Christian Aid.

Digital Transformation Workshop Delivery Content Strategy Brand storytelling Client Pitches Email Marketing Social Media Strategy

Marketing Manager

Schwa

Aug 2022 - Aug 2023 (1 year)

Enhanced digital visibility and engagement through strategic content initiatives, growing LinkedIn following and improving website visibility.

Content Strategy SEO Email Marketing LinkedIn Growth Data Driven Marketing Conference Management Sales Support

Head of Marketing and E-Commerce

GMPriority Pharma

Jul 2021 - Aug 2022 (1 year 1 month)

Built and scaled digital marketing and e-commerce functions, rebranding lipolife.co.uk and growing revenue from £0 to £20k monthly.

Ecommerce Rebranding SEO Email Marketing Automation Budgeting Team Management Reporting

CEO / Founder

The Good Marketing Co.

Jun 2017 - Jul 2021 (4 years 1 month)

Built and led a brand marketing agency focused on health and wellbeing sectors, generating £12M+ for clients and winning Transform Awards.

Brand Strategy Digital Marketing Client Management Campaign Management Healthcare Marketing Team Leadership

Head of Marketing

Duofertility

Aug 2016 - May 2017 (9 months)

Designed and executed brand marketing strategies, supervised rebranding, and increased subscriptions through digital initiatives and team development.

Brand Marketing Rebranding CRM Marketing Automation team training Budget Management Digital Strategy Affiliate Marketing