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Mark Rawsthorne

@markrawsthorne

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I turn business, technology, data and AI strategy into enterprise transformation results.

United Kingdom

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What I'm looking for

I’m looking for interim or permanent director/SVP-level opportunities where I can help CEOs and senior teams turn business, technology, data and AI transformation ambitions into measurable results.

I lead strategy and transformation at Charities Aid Foundation, working with the Group CEO, Trustees and senior leaders across technology, data, operations and organisational renewal.

I built CAF’s generative AI governance and adoption approach, including policy, risk controls, priority use cases and agentic AI opportunity development with Microsoft and Cloud Direct. I also lead the design and mobilisation of its first Enterprise Portfolio Management Office.

Previously, as Deputy Group COO and Head of Marketing and Research, I shaped multimillion-pound transformation portfolios, enterprise performance measurement across 30+ KPIs, and a £1B assets-under-management savings-platform proposition. I delivered 200%+ growth in qualified lead generation through a data-led commercial redesign.

My career spans banking, financial services, technology, ecommerce and growth, including scaling Capfin’s acquisition engine to more than 3M annual inbound applications. I help leadership teams cut through complexity, align investment and turn change ambitions into practical results.

Experience

Work history, roles, and key accomplishments

Current

Head of Strategic Planning

Current

Charities Aid Foundation

Oct 2024 - Present (1 year 11 months)

Led introduction and governance of generative AI, including policy, risk controls, and adoption. Designed and mobilized the first Enterprise Portfolio Management Office, supporting a multimillion-pound transformation portfolio.

Generative AI AI Governance Enterprise Portfolio Management Strategy Transformation Risk Management Business Continuity Microsoft Copilot Power BI

Deputy Group Chief Operating Officer

Charities Aid Foundation

May 2023 - Oct 2024 (1 year 5 months)

Provided COO-style operational and governance leadership across IT, Operations, Data, Customer Services, and Transformation. Designed enterprise performance measurement architecture spanning 30+ strategic KPIs.

Operations Management Governance IT strategy Data Strategy Customer Service Transformation KPI Design Executive Advisory

Head of Marketing and Research

Charities Aid Foundation

Feb 2019 - May 2023 (4 years 3 months)

Led multidisciplinary brand, marketing, research, and data analytics teams. Delivered a full 360-degree brand relaunch and launched a c.£1B assets-under-management deposit platform.

Marketing Strategy Brand Management Research Data Analysis Power BI Customer Propositions Lead Generation

Marketing Lead

CitizenMe

Jul 2018 - Jan 2019 (6 months)

Delivered application marketing and CRM strategy for a consumer data and technology business, covering brand positioning, PPC, SEO, CRM onboarding, content development, and conversion analytics.

Marketing Strategy CRM Brand Positioning PPC SEO Content Development Conversion Analytics

Head of Marketing

Milpark Education Group

Feb 2017 - Jun 2018 (1 year 4 months)

Led national marketing and engagement strategy across B2B and B2C channels, driving 50%+ growth in inbound sales and supporting c.R200M annual revenue.

Marketing Strategy B2B Marketing B2C Marketing Sales Growth CRM Due Diligence