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Andrei Volk

@andreivolk

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Product leader at Elva who launched an iOS AI video editor and improved activation through onboarding experiments.

Poland

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At Elva (Elvalabs), I owned the 0-to-1 development of an iOS AI video editor from concept to launch. I defined the roadmap and MVP scope, and the product reached 67.5% activation from purchase to the content gallery among paying users.

At Simple, I owned lifecycle and in-app communications across the US, Europe, Latin America, and Asia. My lifecycle and personalization strategies increased user LTV by 25%, while subscription experiments increased ARR by 20%.

Earlier, at DM Basis - CRM Agency, I owned delivery across enterprise CRM engagements and a loyalty program that increased retention by 15%. At GeekBrains (Mail.ru Group), I owned lifecycle communications for 4 million users, increasing email revenue 2.5x.

Experience

Work history, roles, and key accomplishments

Head of Product

Elva (Elvalabs)

Jan 2026 - Jul 2026 (6 months)

Owned 0-to-1 product development of an iOS AI video editor, leading an 8-person core team and coordinating 15 contributors. Built analytics foundation and experimentation process, achieving strong activation and retention metrics.

Product Strategy Roadmapping 0 To 1 Product Development iOS AI Analytics KPI Dashboards Experimentation Team Leadership Unit Economics Monetization ASO

Product Lead, CRM & Lifecycle

Simple

Aug 2022 - Jan 2026 (3 years 5 months)

Owned lifecycle and in-app communications across multiple regions, managing 2 Product Managers. Increased LTV by 25% and ARR by 20% through lifecycle strategies and experimentation.

Lifecycle Management CRM Personalization Experimentation A B Testing Retention Monetization Product Management Team Leadership Notification Strategy

Product Director

DM Basis - CRM Agency

Mar 2021 - Aug 2022 (1 year 5 months)

Coordinated 20-25 contributors across up to five project squads, owning delivery for enterprise CRM engagements. Led CDP and marketing-automation modernization and a loyalty program that increased retention by 15%.

CRM CDP Marketing Automation Loyalty Programs Project Management Team Leadership Enterprise Accounts

Head of CRM

GeekBrains (Mail.ru Group)

Oct 2019 - Mar 2021 (1 year 5 months)

Managed a team of 3 and owned lifecycle communications for 4 million users. Increased email revenue 2.5x and built nurture journeys generating 70% of channel profit.

CRM Lifecycle Communications Email Marketing Nurturing Journeys Team Management Revenue Growth